12 Bridges Gin
idbranding (10 points) | Fri, 2008-04-04 21:21
12 Bridges Gin is a small batch, hand-crafted gin made in Portland, Oregon, a city of bridges. The concept of "bridge" is echoed throughout the design, including the metal label (pictured) on the front of the bottle. More at http://www.behance.net/Gallery/12-Bridges-Gin/62362
The typography is stunning. Two aspects of your design made an impression on me -- first was the eye-catching "12", that's something that will distinguish it among a shelf-full of other bottle packaging, and it's an instant recognition of the product and the brand. Secondly, and most significantly, I love the way you've integrated the bold black "12 Bridges" type, use of the the transparancy of the bottle for the image, and contrasted it with the embossed metal lable with its gorgeous & refined use of shading on the letters. This is one of the best pieces I've seen on CreativeBits.