2 color invitation, 4th proof with customer.
Triple One (103 points) | Fri, 2007-07-20 16:32This invitation is for a fundraiser and the theme is "Storybook Gala & Masquerade Ball"
First proof was using a hideous photo of a mask they had made special for the event out of rose petals and feathers.
I was able to talk them out of that.
the 2nd proof was using a vector style mask and some of the vector roses you see on this proof.
the third was the same idea, just re-arranged.
now i have found this photo of a mask, rose and music notes and everybody was thrilled, said use that.
problem is there are FOUR committees that have to approve this and no 2 people seem to agree on anything.
maybe IM missing the mark here.
PLEASE give any suggestions to help me clean up this artwork so hopefully this will be the final proof.
otherwise i will end up BALD by the end of the day!
attached are screen shots of the inside and outside, as it ends up as a trifold with the front panels overlapping about an inch.
Commenting on this Image is closed.
First of all, it looks strange that text goes over the folds. I dont' like the idea of opening it up all the way and spreading it out just to read the content.
I would strongly recommend coming up with a colour palette for this design. On one of the sides the vector-looking flowers are much darker, and on the other side they are transparent and lighter. It looks like you have three or four different pinks you're using. Choose one or maybe two (if you're using one for text). Otherwise it looks like a grab-bag of design.
Is this Children's event aimed towards just girls? The pink, white, and black colour scheme suggests so. Just a thought.
Third, get rid of the images that are ghosting/watermarked in the back. This tends to be something designers do when they can't think of how to make it more interesting, and it makes text difficult to read. Simplify. If they like the picture of the mask and music notes, maybe make it smaller and more visible and set your theme around that.
I would remove the dark outer glow on the logo of "Spread the Word Nevada Kids to Kids". It looks strange and is hard to read.
I hope this helps. I think it looks like a great project to be working on. :)
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Perfectly Lost Designs
I agree with all of the above!
www.jamnittygritty.com
but you are right about the background. It looks much better without the mask and rose. I did add the sheet music very faintly at the edges, what do you think about that?
Im not sure about those 2 sentences on the sides... but i feel it is just TOO much copy in the center.
It might be hard to convince the customer that you dont HAVE to see a mask on the invitation to know what MASQUERADE means, but we shall see.
http://www.ccprintinglv.com
It's looking much better. You seem very on top of this. :)
Inside: Without the background image it does look a lot cleaner. However, my biggest complaint now is it appears too symmetrical. Maybe try flipping one of the flower pieces vertically so it's growing from the top of the page downward. Or, if you have another shape that is similar, but not identical to that shape, try replacing. I can definitely see how you're trying to frame the text, but it just seems a little too forced. (It might be because there is text on each side as well.) Symmetry can be a good thing in small doses, but it can take away from the dynamics of the design.
Outside: I have very similar comments - both of the flower shapes are exactly the same. Spice it up with difference - maybe like they are growing from the brochure, instead of placed. Thanks for fixing the logo - it's much more readable. I suggest removing the music notes from behind the text, similarly to the inside. It still looks muddy and hard to read. Also, the only color on the center portion of the outside is black - different from every other flap of the invitation - something you might want to keep in mind.
Keep it up! :)
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Perfectly Lost Designs
I am late to this thread, but FYI I don't think the background in the first image would have separated to two color. I may be wrong, but it doesnt look like it.
I agree with Seraphim, and add one comment...does it really need to say "Lee's Discount Liquor"? The two names are more elegant. Our PR agent would NEVER let this go out.
you always have good ones.
I agree about the text on the folds, but it's 2 sentences they added after everything else... i struggled with placement.
The colors are black and PMS 192 (more red than pink), and 192 at 60% and 40%... not my choice... I will narrow down the percentages though...
they are set on the image in the background... at least it doesnt look like a gargoyle like the one they supplied. the crop of the image itself makes it difficult to place it anywhere else though.
now the customer wants me to put the mask on the bottom left corner, with a flower wrapping around it to hide the crop.
?????????? suuuuure... i should just do it to show them what it will look like.
http://www.ccprintinglv.com
Yuck... design by committee. This article sounds a little like your current situation. Some amazing insight on this site.
http://www.andyrutledge.com/dumbest-guys-in-the-room.php
If i thought i wouldnt lose clients, i would forward that article on to several customers of ours!!
http://www.ccprintinglv.com
This is a perfect example of why designers should always 'bill by the hour' when a committee is involved on the final approval. Let them play all they want with tools they have no experience using... the meter is running. ;)
I hate when it's a ton of people involved.
I don't think the font matches the rest of the work.