2nd image

The logo doesn't say photography at all to me...and the reeves is just a little larger than the photography. That doesn't make sense to me either...

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natobasso

I agree with natobasso. Why did you make the pt. size larger on "reeves?" That doesn't make sense. Like it is there arbitrarily. If you want to distinguish reeves from photography, my suggestion would be, for instance, use the same font (i.e. Avant Garde) but different styles within that family (i.e. Avant Garde bold, for reeves & Avant Garde book for photography). This way, they will be easily distinguishable and you can kern them together as opposed to being spaced apart. Sometimes I'll do that when creating a logo to make it look a little more modern and clean, but you still need to differentiate the two words so they don't run on.

Secondly, I'm not sure what the logo design is about. Is it supposed to reflect something in specific towards photography? Is it something that is geared towards you in general, that maybe we're not getting? Maybe the depth-to-field??? I would rework that, too.

Good luck.

Suzanne Maestri-Walters