Dear Creativebits,
I am currently at a stopping point working on these logos for me. I'd love to have opinions on the direction I should go with and what to tweak or delete. Hopefully there'll be some constructive criticism here too.
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Out of all three, I think the top, right-hand corner has the most potential. It's unique. Wondering if you should try playing with some solids or patterns within the shapes now?
ttfn!
3dogmama
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
the next step appears to play with some gradients within the shapes. i have some more strict, clean geometric shapes drawn out for the JLD. Thanks for the response.
Careful with the gradients: Can cause banding in print, difficult to reproduce, looks cheap when using spot colours.
Rather work on solids.
The Construct Agency
Building Creative Brands for People
I like the top left too. It feels unique.
It reminds me of Creative Review Magazine (http://www.creativereview.co.uk/), and I have no idea why.
The Construct Agency
Building Creative Brands for People
I think the one on the top right is definitely workable. With some creative colors and tweaking of the shapes, I think you can create something great with that one.
Katie McDonald
High Quality Business Card Designs
KMac
High Quality Business Card Designs
I don't like the "sailboat" look of the upper right version at all. It seems childish. If you went with that, though, I would abandon the idea of gradients. Go for bold solid colors, no outlines. Then, of course, you're looking at everything you print being a 4-color job.
If you were to use the top left one (my favorite), I'd advise making the lines darker, so that the word "design" stands out better, or maybe having just that one word be in a color (no outline).
The bottom one is nowhere. But you know what? I once worked for MONTHS with a client who ended up wanting something exactly like that, after all my creativity. I was crushed, but he paid well, so I managed to live.
:-)
Mara
thanks everyone for the comments. i am currently working on versions for the top two. hopefully i'll post them soon. peace.
Top left looks very 'Dwell Magazine' to me, and I'm sure it will look awful at very small sizes (banding with the lines, etc.)
I like the top right because of the original treatment of the JLD, but frankly I'm never all that jazzed about initials as logos. Can you pick an icon that better represents what you do? Maybe a page folded over or something like that?
When I look longer I do get the feeling that you are interested in sailing/spinnakers. Why not run with that idea?
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Dirt and Rust