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Robinette's picture
10 pencils

3ative

3ative is a company consisting of three designers who specialize in three different fields: web development, graphic design, and motion design.

I implemented the triangle because it has three sides. I'm not crazy about the 3 yet but this is where I've come so far. I want the logo to read "three-ative."

Feel free to be as critical as you want as long as you've got some advice on improving it.

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Art D. Rector's picture
2769 pencils

Wow - now we're getting conditional permission to critique. ;-) Well okay...

Doesn't read. Had no idea that was a 3 until I read the brief.

The triangle aspect - the connection to the 3 fields - is not coming thru either. I'm reading that as an A and V - not triangles. A triangle has 3 sides - those have 2. The triangle aspect is an idea you could run with - 3 different colors for the 3 sides (and 3 fields) or something. But right now you're just projecting that - it's only in your head, not on the paper.

That's my 2 cents - I'm going to leave some commentary for the others.

Anders's picture
413 pencils

My brain wanted it to read "bative" or "sative". Never got the "3" until I read the brief.

Leaky Penny's picture
2616 pencils

Reading "bative". Heck, I didn't even know it was a 3 until I read the brief.
Doesn't look creative at all. The "3"ative just seems gimmicky. It doesn't look like the logo for a multimedia company.

Back to the drawing board I say.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

wgzn's picture
1711 pencils

the name is gimmicky. but its unique. and i think its fun.

is this you guys:
http://3ative.com/

but yeah. typed, it reads Bative. and the logo reads as SATIVE.
i think if youre going to make it work. youre going to have to add some kind of graphic element between the 3 and the a

3•ative, 3|Ative, etc...

and i dont really care for your type direction at all. looks like a play on the KISS logo.

i say start over

Robinette's picture
10 pencils

Hey guys thanks so much for the help. I completely agree and I guess I was just looking at that logo for so long that I didn't even realize people wouldn't see it as a 3.

I'm going to kill this thread and repost what the graphic designer of our company came up with.

And no, we aren't 3ative.com, we are 3ativedesign.com but our site isn't up yet.

Art D. Rector's picture
2769 pencils

There's ANOTHER company with that name? Wow. Have to say - I think that's a HORRIBLE name. You might want to braiinstorm a new one before you get married to it - especially if there's another company with a virtually identical name.

Leaky Penny's picture
2616 pencils

Especially one who kinda does the same thing.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

Art D. Rector's picture
2769 pencils

"The Judean People's Front? Don't be ridiculous! We're the People's Front of Judea!"

Robinette's picture
10 pencils

So no one likes the name 3ative design? The three of us have been roommates for 3 years, thought the name was cool, but I guess it needs more work. And not having the domain 3ative.com is a huge problem...

wgzn's picture
1711 pencils

i think its a groovy name.

Robinette's picture
10 pencils

Lol you just have to say three - then ative - like creative but with a 3. I know this logo is terrible. I will be reposting a new one shortly.

nessinonett's picture
4 pencils

Yeah, I was still having difficulty sounding out the name by the end of this thread. I'm also trying to start up a freelance company of sorts with some friends of mine, and it took us quite a while to settle on a name. Even longer to settle on a logo!

gwells's picture
1711 pencils

at least you didn't try for a poor quality ripoff of the creative labs logo like whoever has 3ativedesign.com currently attempted to do.

xrimagox's picture
4 pencils

i have to agree that i did not know it was a 3. i thought it might be a stylized B. i think you should totally look up some different ways of communicating a 3 and go with it. a triangle would be one way, i would look into doing maybe 3 triangles? and the shapes that they make. different designs and ways that they could intersect. i like the triangle use in the type, for the A and the V. i think you should carry that on out with your next design.

riskart1's picture
146 pencils

i didn't see the first character as a "3"

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