3View (Third)

Interesting idea but too complicated and confusing.

Even though I like this one a lot better than the other two, once again I agree with Apfhex about it being too busy. But it's not as busy as the second logo, if that makes sense. I like the illustration of this and think it's whimsical and fun, but is that what your friend is trying to convey with an advertising agency? I would think an advertising agency would want simplicity and a more modern feel to it. For example, look at Karsh + Hagan's logo—they just use a type treatment and that's it. Very simplified and modern.

But I guess that all depends on his/her target demographic. Something to think about when creating this logo.

Suzanne J. Maestri :: Graphic Designer

This is too much for a logo. It's an illustration. I think logos in general (although this is not a rule) should be simple. Here is a complicated but concise logo:

You're right, Ivan. I was always taught in design school—rule #1: when designing a logo, don't make it too illustrative or busy. The reason being the logo NEEDS to look exactly the same when it's as large as a billboard or as small as a business card. Because one thing you have to consider, which most people don't realize (such as clients), that when you minimize a logo to fit onto a small business card, it can lose a great deal of detail. If you design a logo that's very detailed and illustrative, this simply will not work.

So keep that in mind while you're designing your friend's logo for his/her advertising agency.

suzanne maestri-walters :: graphic designer