hey, new to this but thought I would get some helpful feedback from someone here.
Basically for the past 20mins I have been trying to remember the name for the fold mark that is indicated on a letterhead 99mm down the page.
Anyone know?
thanks!
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Do you mean the standard DL size?
Miklad
'Keeps losing his mojo, then finding it again'.
not sure what that is?
I mean in order for the letterhead to fold correctly, some designers use a mark to indicate where page should be folded. Its got a name but cannot for the life of me remember?
not sure what that is?
I mean in order for the letterhead to fold correctly, some designers use a mark to indicate where page should be folded. Its got a name but cannot for the life of me remember?
Crease? Sorry, I haven't a clue.
Miklad
'Keeps losing his mojo, then finding it again'.
What a perfectly ghastly idea! You mean there are designers laying out letterheads with little tick marks on them to tell a person where to fold the thing before inserting into an envelope? Good grief! Any secretary (do they still have those?) can do it blindfolded. Just insert the top edge of the envelope face-up up under the flap of the (presumably #10) envelope it's being folded to fit. Fold the bottom edge up to about 1/8"above the bottom edge of the envelope. Fold again where the bottom edge of the letterhead hits the rest of the page. When you insert the folded letter into the envelope, there is a 1/4" exposed edge that makes it easier for the recipient to pull it out and open it.
If what you're talking about is fold marks to instruct a commercial printer where a printed piece is supposed to fold, those are placed outside the bleed, like trim marks. Some designers use a dotted line to distinguish these marks from something that is to be cut.
Mara
Ghastly? That is particularly harsh according to Daphne, my secretary.
As well as being requisite for her folding of my letters, it means whomsoever is laying out a letter on said letterhead knows what value to accord leading/paragraph spacing, for example, so the fold won't go through the middle of a line of type at half the x-height.
I personally wouldn't let Daphne near the layout of a letter. She long-hands my dictation (no double entendre intended) and then types it into a Microsoft Word document – horrors!
Once I've performed miracles on her typography and printed it to my Lexmark dot matrix, Daphne is allowed to fold the letter. However, when it comes to proportions and scale she is not quite the golden mean – being size 26 and bell-shaped – so that little line indicating the 99mm mark is indispensable... unlike Daphne come to think of it. Now where's the fax number for that secretary pool.
BTW the term for the line itself is the 'Hornswoggle'. There's a WWE wrestler named after it – he is a 99mm leprechaun.
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I haven't got a clue, I know the marks you mean.
this: http://www.shef.ac.uk/content/1/c6/04/15/22/Letter_layout.pdf
just calls it a dot for indicating the first fold. Someone has spent way to long thinking about these guidlines. but I like the detail.
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