This is just horrible. Take a look at this logo re-design over at BrandNew. And this is from Pentagram, no less.
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I thought it was a rather boring mark when I first saw it, too. But when you see how it's used you can see how the designer designed for an entire brand rather than just making a logo.
http://blog.pentagram.com/2009/01/new-work-new-york-philharmonic.php
If this was poster in the Critique it would be get pretty low scores. I really don't like the Italics used on a curve. It's too much!
... the italic in a curve is is like bold on Arial black. But also the design has no connection to music anymore. It could be an insurenance company or a bank.
New York Philharmonics... Proly a new Industrial SAW brand! The ones you cut huge trunks of wood with!
JayMan!
Is it even truly italics, or is it just skewed letters? It looks like badly skewed letters. Either way, it's just wrong.
may be if you consider the bows and on the instruments ( allways present in any orchestra) you have a reason for italics ant italics for movement in music
may be if you consider the bows on the instruments ( allways present in any orchestra) you have a reason for italics ant italics for movement in music
I agree, it grows on you. Now i find the old logo looks a bit old!
Should work well in new media, with the rotating.
i agree it looks better when used in concert (pun intended) with other imagery, but shouldn't a logo work by itself? if you *need* other imagery to make it compelling or interesting, is it really a successful logo?
this seems to be paula scher's new "thing" in her logo creation. and i'm starting to think she's "jumped the shark."
It depends on how and where the logo is to be used. The logo for a product serves a very different purpose to the logo of a shop which, again, serves a different purpose to that of a fund management company or a group like this one.
while i agree that logos for different things could/should have different potential usage, i still think the logo has to work all by itself. that's not to say it has to communicate everything--since few, if any logos can do that--but that it shouldn't only look well done when paired with additional materials. if it looks poor when it's all by itself, i don't think it's successful. it should be able to work either way. *that's* successful.
Here's where I first heard about it. I had several negative comments.
http://www.logodesignlove.com/new-york-philharmonic-logo
Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com
I dubbed it the New York Fail-harmonic logo.
Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com
Ouch!... I don't like it at all. And (to me) it looks like it's coming straight from the 60s
KathleenMcg
I agree. The first one implies movement. The second is like a sign in an airport pointing to the metal detector. Totally "uncool".
KathleenMcg
Hehe sorry for amercian designers but it seems to be in the way of the "americanization" of logos ! I'm not saying it is bad or not, but i just try to understand ...
Looks like it was done in ClarisWorks!
http://fakesteveballmer.blogspot.com
http://stevefakeballmer.wordpress.com
I am not Steve Ballmer pretending not to be me!
Or maybe Microsoft Paint!
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haha
That just brought me back to elementary school...
Who the heck reads in a circle? This isn't the 1980s where everyone was "playing" designer with the advent of desktop publishing tools.
While not every designer can make his client choose the "best" option out of all of the variety put forward, I would expect better than this.
I didn't think it was possible, but this logo is even uglier than Photoshop's blue-gel-toothpaste-speech-bubble logo.
I hate it. i keep wanting to read "New York Philadelphia"
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Architectural Technician - Multimedia Designer
www.ArchMedia.us
Looks like Pentagram outsourced this to the creators of the 2012 London Olympics logo...
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Natobasso
dirtandrust.com
"Powerpoint is not a design application"
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Dirt and Rust
BWAhahahaha
www.zerflin.com
...but it doesn't really have any feeling/movement, which is what music is all about. Seems sterile to me. It's just not the right mark for such a pinnacle of a music organization.
it's not absolutely horrible...but i thought it was before i saw all the uses for it. I think it's ugly a la carte, so that's not good.
It isn't classy. Maybe they could use it for the low key things...
It's awful. It's almost as bad as the Pepsi logo.
www.zerflin.com
Jehovah Jehovah...all right, let the stoning begin.
I have been looking and looking at this newly introduced logo and prefer it over the old one, which to me looks stuck in the '50's.
IMO:
The skewed lettering reflects movement and a swelling crescendo, the circular shape embodies the openings on the brass, the percussion section's drums, the undulating rhythms of a united group. The only item I found a bit of a stretch was the conductor's baton. I didn't see that initially, and thought it would have worked better had there been varying diagonal slashes to denote the company's stringed section.
"Those who dance are thought mad by those who do not hear the music."
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
If you can sell this to a client like the NPO, chapeau!
But i would'nt show it in my portfolio.
kind of ironic but when u meet these days with the CEO of a company or some of the staff to discuss about the new logo they need, the concept is very clear for them (before the meeting, which is not bad) but there is a sketch for the logo ...
I just have to redraw the thing in Illustrator.. and all is set...
Sad , but most of the time they have no clue what is a logo about... and in this way we get rebranding like xerox, pepsi or New York Ph....
Have a nice day.
:)
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This is the new logo for the Hungarian Opera House. It was done before the logo above.
http://www.matt.org.hu/public/hir.php?m=188&dok_id=777
Holy ripoff, Batman.
Either that or they're planning world domination.
www.zerflin.com
Hi,
I use Corel Draw and Illustrator for Logo Creation and Logo Conversion both. It's good. Thanks for such a great discussion.
Thanks
Will
www.lunalogo.com