a30: personal logo
zink (20 points) | Sat, 2007-09-08 17:43
Hey everyone. I've been stopping by creativebits for a few months now to read the blog and check out the design critiques. I thought I'd post a design for critique to see what your thoughts are. I'm stuck and need a second set of eyes. I appreciate your input.
A little background:
For some reason, it's so difficult for me to brand myself and create a logo that hits the mark. Maybe I'm being too hard on myself and just need to take a step back, but I don't know. I'll let you be the judge of that.
The name is Atomic30. It's primarily going to be used as an online identity for my personal portfolio site, but at the same time, I'd prefer it to translate well into print. The name is derived from my last name, Zink. Though spelled differently, the element Zinc has an atomic number of 30 on the periodic table. Hence, Atomic30. Though this is how I resolved the name, I don't want the identity to correlate with chemistry or the periodic table.
I just don't think it's quite there, not polished off enough, etc.. especially when displayed at smaller sizes. I appreciate any feedback and suggestions that you have. I'm open for anything—minor shifts or a complete redesign—so take your swings!
Thanks team.
Regards.
BJ
nice logo,it should simple to remember.
but why the flame in a atomic element?...the atom don't have flame but particle orbits.
www.maurusso.com
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Maurizio:
Thanks for the comments.
I understand your reasoning for incorporating the orbiting electrons, but, again, I want to try to sway this from relating to chemistry or physics as much as possible. I incorporated the flame as a metaphor describing my attitude towards my work. Using a burning flame in a positive sense representing terms like "burning desire", "burning passion" or a lively personality.
Regards.
Have you considered incorporating the a with the flame into the name? Then use the a mark by itself when appropriate. I like the mark and your choice of typeface and the 30 in a lighter weight. It'd be interesting to see your color choices on this.
www.alessandraandy.com
olliesan1:
Thanks for the suggestions.
It makes sense to combine the flame into the name. It should work without a hitch because the "a" is a variation of the "a" that's used in the name. I simply removed the upper arm to give it a more modern appearance and so the flame and "a" flowed better together. I'll definitely take your advice and combine them when appropriate.
I haven't worked out the color options yet. I find it best to create the logo in BW or grayscale first. If it's successful, then I'll work in color to help emphasize it. Any suggestions for colors that you think would be fitting?
Thanks.
I agree about starting in B&W, I just meant it'd be nice to see the progression to color if you decide to post that. Not sure which colors will work best, but I think you could play with the different elements - a, flame, atomic, 30. You have a number of options as far as using one color or going multi color. Hope to see your solutions.
www.alessandraandy.com
everyone else wrot the first thing i was thinking which would be to incorporate the flame a into the wordmark. I think a blue flame might be cool. Anything but red, that would be too obvious.
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Yes incorporate the colors and try wrapping the flme to attract the eyes to read it from left to right swish. You might want to associate what your specialty in design is into your logo also, to tell your audience a bit about you before they enter, symbolic association.
Hey. Good job, i like the symbol. Very modern. I wouldn't incorporate the flame into the words.... hats just me, I think that used in small sizes it would lose legibility. Maybe try a different layout, with the symbol on top and bigger. Right now the symbol is kind of lose, it doesn't come together with the text as a whole. Just a thought. Other than that, I love the symbols and the type choice, Good job. Cool name also.
Great logo, however not very original:
http://static.flickr.com/26/45523617_5e8220c70c.jpg
Believe me, I know designing a logo for yourself is the hardest thing to do in the world. Try to expand your options a little bit -- can you brainstorm other versions of your icon to differentiate it from the quark logo (and the scottish arts council before it)? This would be a good exercise for you.
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I hadn't looked at my concept in the same light as the Quark logo before. I definitely see the resemblance. I appreciate your input.
I plan to revisit it.
Here's a read for you I just stumbled across:
http://images.google.com/imgres?imgurl=http://quarkvsindesign.com/x_assets/previous/06-03-16-qlogo2006-345w.gif&imgrefurl=http://quarkvsindesign.com/articles/a1/features/2006/quarks-logo-2006-something-is-in-motion/print/&h=412&w=345&sz=47&tbnid=mKu4B2kymHrS5M:&tbnh=125&tbnw=105&prev=/images%3Fq%3Dquark%2Blogo%26um%3D1&start=2&ei=dq3mRv6ZLZOqigGIq82DDA&sig2=b_UU7Z2vNhUjZg4LJn6Amg&sa=X&oi=images&ct=image&cd=2
Regards.
I want to thank everyone for giving their thoughts and suggestions for my logo. I think I am going to take a step back and look at recreating a new version, though. natobasso made a good point, and I don't feel comfortable with that sitting on my shoulders...
I'll be back up with a new critique sometime in the near future. I look forward to your thoughts on the brand new atomic30 logo concept.
Thanks again!
Regards.
I believe it's too visually heavy to the left,
I think it would be better if you put the flames over the "O" in atomic and forget about the "A".
Well, that's an idea,
If I did position the flame over the "o", did you envision that becoming the mark instead of the flaming "a"? Or were you thinking to lose the mark all together and only use the full name for branding?
I think a flaming "o" by itself starts to look like a comet or meteor. Not sure if that's what I'm after... I'll check it out and see what transpires.
Thanks for your idea.
Appreciate it.
Nice. Why dont you try and simplify the flame? It just looks a little too fussy at the momment. Too much going on. The use of diff weight fonts works well, it may be a good idea to use the 'A' with flame in the word atomic but sans flame. Try customising the letters in the word atomic a little bit in illustrator then use a suitable font for any copy written on your brochure etc. Always consider your target client, are you looking for young, sports, professional, high end work? you need to appeal to all of them, the flame at the minute says extreme sports branding, night club, music industry? At the end of the day your portfolio of clients and past work will sell you, just dont go down the 'designing for designers' route, unless your a big agency it dont work. Keep it simple. Any input is good input, good luck, look forward to seeing the end branding.