ACE Ad 2

Booooooooooooooooooooooooooring. Why would I read this ad? Your good idea is dying a premature death because you're failing on the creative end. Nobody will read this ad. Would you? Is this the kind of ad that grabs your attention when you're reading a magazine? It's not about switching products or fonts - you need to come up with a creative concept that is on par with your original idea. Dump this crap and start over.

Is this one a little more general than the last? Yes, General its is.. very general.. and also boring

Agree with the others, although I think it's better than the last. It still needs a little oomph. OK, it needs a lot of oomph. It needs a font with personality. Maybe if you dropped the product and took a picture of someone with a quizzical look (don't know if that's a word, but it is now.) asking for a product?

Whatever you choose, this ad needs personality.

Oh no! you don't visually centered Captain James's hook.

Actually, not a terrible idea! I'd redo the copy. Focusing on the use of a string silly words people use when describing something they don't know the name of. It should be humorous and ridiculous but 'real' as well. Also, tighten up the reply copy. It needs to point to the idea that ACE speaks the language of customers who don't know the name of what they need.