ACE Ad New
hpercevault (77 points) | Thu, 2009-11-19 04:19I made the layout a little bit more interesting compared to the last one. I figured I'm going to incorporate the tool in with the logo somehow, like you see there drilling the screw into the C.
The one problem I'm thinking is that it may offend people if it describes the way they are exactly. But like I said, this is a concept I'd like to use for my portfolio. And my professor said to take my humor into my ads, but not LMAO funny. Is this making fun of people too much? Or does it go well with the idea I'm trying to work with?
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Is this making fun of people too much? Or does it go well with the idea I'm trying to work with?
Henry, before offering you mine, I want to hear how would *you* answer these questions.
Mara
To be honest, I think that it reaches out to the target audience in a way and connects with them directly. They think "Oh my god this is so me, and I can never get the help I want because they never understand what I'm talking about." But like all advertising, people are going to take offense to some things regardless of what the message is conveying.
I think treating people like they are stupid won't help. How many people do you know don't know what a drill is yet need one? People usually go to the store, tell an employee what they want to do and the employee suggests things to them.
For ads like this market research must be done.
P.S. Get rid of that *damn* cord man.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
As far as a headline, I think something more appropriate might be: "My husband needs one of those electric screwdrivers to build a dresser."
Definitely not as harsh.
Then not only would I skip that ad if it were in a magazine, I'd rip it out.
You went from a decent concept, to a bad one, to a laughable one.
Instead of wasting your time coming up with comps on your computer, why not just bounce ideas off of us first.
You shouldn't even be anywhere *near* a computer right now. You can well see what the results are.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
That's a good idea. I'm sorry I guess I'm just feeling a little rushed with all the work I have to finish by the end of the month. I know it's not an excuse, it's the real world. This is my last campaign and I want to make it shine. I want my target audience to be wives.
So the first concept I had was decent? Using words that people often use in place of what they really need? The headline I feel is the most important part in this kind of ad as well as relating to the image in a way that clicks when the reader sees it.
Wait, you want your target audience to be wives? Why are you alienating everybody else? Which magazine is this going to appear in? Take off the text, does it look like an ad geared towards women? Why housewives? How do housewives talk? Would housewives go for an ad with a tool they've hardly ever used or or would they go for an ad with more personality and maybe a face to it.
I really don't know why none of your teachers told you this, but if you're aiming for an ad geared towards housewives, TALK TO HOUSEWIVES!
Edit: If you can describe it. We got it.
What's wrong with the above sentence? Also, not very catchy wouldn't you say?
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
What century are you living in?!? HOUSEWIVES? Housewives who don't know what a power screwdriver is? Wives married to furniture-building husbands who don't already own one, or who can't go to the store to buy one themselves? Sorry. You are waaaaaay off-base here. And not in a funny way.
Most women of my acquaintance -- and me, too, for that matter -- spent years living on their own before getting married, and are frankly better at household repairs, carpentry and whatnot, and know their way around hardware stores better than many men, if only because they had no one else to do these things for them and couldn't afford to hire somebody, so they had to learn to do them themselves. So not only is your premise insulting, it's also basically flawed. Where's the research to back up your campaign's approach? If you were working for an ad agency, this would have to be spelled out in a report, with copies sitting right in front of everybody at the conference table before you flipped your first chart.
Your original piece (the plant-hanger thingie) was better than anything you've offered as an improvement.
And, not to put too fine a point on it, but wasn't the original assignment to rebrand an existing retailer? Where in all this are you doing that?
Mara
You need an item that is relatively obscure (like the grommet) for the humor to work. I think you nailed the concept end in the first one. This one has better creative - but it's still pretty stiff. Let loose a little - make it fun like the concept. If you took that first one you created - gave it a solid LARGER headline (kern it please) and maybe put some loose grommets laying around under the package or down around the logo - it would work better. And you can give your background depth by adding a little shading or blending.
Also - that tagline doesn't work for me. "We got it" is bad english and it's not interesting enough to override that problem, imo.
I think this would work alot better with photos of people,
in that awkward position of trying to explain with their hands what something is cause they have forgotten the word. Or maybe drawing on a scrap of paper,
add shopping bags and a kid in a pushchair(buggy) and youll be set.
16 billion colours and you choose the one i cant create !??!
drab
living on dreams and custard creams.
If you have any updates or modifications can you post it in a new thread?
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
5 Cents. You actually get electric screw drivers so this copy feels a little blah. I preferred the "thingymebob".
Don't guys buy their own doohickies?
It feels like you're standing on the edge of a really neat campaign, but you're just not grabbing your audience... read adsoftheworld.com for like 2 hours and come back to this.
I was in the hardware store the other day and was looking for a tool that could shoot really big nails into planks, so I could mend my fence without too much sweat. It seems I need to buy an air compressor and a professional grade nail canon of some sort. What the heck, screw the fence.
The Construct Agency
Building Creative Brands for People
a framing nailer!
i gots me one of those. and specifically bought it originally for the fence (not just to repair, though, i replaced 46 eight foot sections). now i have a framing nailer, a finish nailer, and a brad nailer.
nail guns rule.
American Psycho?
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
That's a ton of fence! And yeah, nail guns are awesome!
The Construct Agency
Building Creative Brands for People
Until you put one through your finger. My husband ran screaming around my parent's home twice...and he doesn't run.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Haha, sometimes I feel that's what it would take to get me out of bed on early mornings!
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
Funny...getting nailed would tend to keep me in bed!
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
www.instantrimshot.com
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
hahahahaha nice
wow, that takes a lot of effort (or a faulty nail gun) to put a nail through your finger.
What can I say...I'm married to Tim Allen.
I up the life insurance when he helps my father fell trees. ;)
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Funny headline...SCREW YOU comes to mind...go from there...it's for a class project HAVE FUN!
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber