Ad for a Watch Reseller

The logo is fine just the underline needs some work because reduced you can hardly tell what it says. The watch hands are crippling the O in off why dont you try and make it an extension of the e at the end of house... so it wont cut the word of in two. The lay out has a Macintosh style sense to it, they work this typeface and use the white black style layout... But in an overall they look fine.

Well always have Paris! Humphrey Bogart

I think it has its own identity up to the main copy. This has a real feel of www.apple.com/macbookpro/
(myriad and that sales hotline button!)

The main body text has some other layout issues. I think there's too much white space which detracts from the watch - which part is meant to draw your eye? The main body text doesn't have to be black on white. The three main selling points also have an odd feel why aren't they in 3 portrait boxes?

A good start, but I think it could be improved upon.

Chris

This has an apple flavor to it...as I said before why dont you try something more time oriented, some hour glass background or digital time readings... something less computer kind... Just some thoughts...

Caya

Well always have Paris! Humphrey Bogart

This is not an ad. It's a leaflet. Way too much information for an ad in my opinion. Simplify!

Hi All,
Thanks for all the feedback, I know its a little too apple inspired... itll try and tone it down... unfortunately the cilent insists on putting this large chunk of information. Any tactics to convince him?

Thanks again
Rohan

Monkey sees mokey does, show him some other watch dealers ads, and look for some other adds with less info and more visual message, some times a good pic speaks a thousend words. If you talk what you know he will understand, You are the doctor in this matter.

Caya

Well always have Paris! Humphrey Bogart

Hi Rohan,

You never actually specified which size this ad is meant to be. If it's going into a magazine, full page, then you can reduce the size of the text content a whole lot. Even though I like the image, I'm wondering whether it's truly representative of what this shop does. The ad comes over as an ad for CAT watches, not Babla's. (That's on first sight.) The logo is nice, has a Godfather feel to it.

The clock hands inter-weaved into the logo actually look like spotlights. However, I really like the concept. I also dig the black background. I don't get the mass of white in the middle? I agree with some of the previous posts that there's too much verbiage. I've done ad design for newspapers and magazines, and the advertisers always think that the more text they put into an ad (even when it's a small one), the more bang for their buck they're getting! Tsk. Tsk. Honestly, you probably won't find much of a compromise on that. Tell him to upsale/focus one aspect of his ad - "Promote Your Company Through Wall Clocks" - whichever is his biggest moneymaker. Maybe he can run a different ad with a different theme every month? That's worked for me in the past. Good luck!!

Unfortunately the client insisted this ghastly amount of information. I would have taken a completely different approach.

Thanks for the Feedback

Ro