Submitted by Creative_NRG on Sat, 2006-07-01 15:02.
Not knowing the industry and area of the world the ad will appear the headline is somewhat unclear and doesn't grab or make you want to stop and read. The image has a very 'stand off' and closed appearance with the crossed arms. That serious look on the face doesn't help. [I initially thought he was a body guard or trying to act tough]
The widow in the body is extremely distracting and the sentence under the body copy is completely unnecessary. It basically states exactly what the ad is suppose to do. [Get people who are interested to call the company] Also, why is the same company information listed three times in the bottom yellow block?
Overall, the ad should communicate something 'special' or 'unique' about the company. [What makes them better than the competition? Why would I want to call them?] I don't get that feeling right now. I find myself wanting to turn the page not because of the layout but because the lack of substance within the copy.
I mean a headline of: Darwin Rhodes is an employment agency and a member of... YAWN.
Coca Cola doen't advertise by saying: "We make soft drinks which are bought by many people, we're also a member of the federation of soft drinks manufacturers, etc."
Submitted by klausvonkudo on Mon, 2006-07-03 15:58.
What is the intent of the photo? He looks uncomfortable and pompous. It doesn't seem to relate to the text or message at all. Also, be careful with the white text on yellow; it can become very tough to read.
Needs an Idea
Not knowing the industry and area of the world the ad will appear the headline is somewhat unclear and doesn't grab or make you want to stop and read. The image has a very 'stand off' and closed appearance with the crossed arms. That serious look on the face doesn't help. [I initially thought he was a body guard or trying to act tough]
The widow in the body is extremely distracting and the sentence under the body copy is completely unnecessary. It basically states exactly what the ad is suppose to do. [Get people who are interested to call the company] Also, why is the same company information listed three times in the bottom yellow block?
Overall, the ad should communicate something 'special' or 'unique' about the company. [What makes them better than the competition? Why would I want to call them?] I don't get that feeling right now. I find myself wanting to turn the page not because of the layout but because the lack of substance within the copy.
He needs a trim.
He needs a trim.
Thanks i made similar
Thanks i made similar observations but the client was persistent. Hopefully after they see this they'll change their mind
Ro
...
Did I see him in "Trainspotting?"
http://www.davidpcrawford.com - http://www.vomit76.com
Definitely needs an idea.
I mean a headline of: Darwin Rhodes is an employment agency and a member of... YAWN.
Coca Cola doen't advertise by saying: "We make soft drinks which are bought by many people, we're also a member of the federation of soft drinks manufacturers, etc."
Chris
The photo
What is the intent of the photo? He looks uncomfortable and pompous. It doesn't seem to relate to the text or message at all. Also, be careful with the white text on yellow; it can become very tough to read.