Adobe's new Photoshop logo and tagline announced
JimD (2617 pencils) | Thu, 2007-09-20 12:42
John Nack, Adobe's vocal Photoshop guru, has spilled the beans on Adobe's new Photoshop branding efforts with the announcement of their new logo and tag line.
Before everyone gets their hair up, you should note that they did NOT announce that they're changing the Photoshop icon, they're simply tying all their Photoshop products together for marketing purposes.
That being said, I don't like it. I don't mind the slogan at all. But why, with all the money and talent that Adobe has, did they settle for yet another stupid speech bubble, Web 2.0-style logo? What does the speech bubble have to do with Photoshop?
—
-----------
Visit The Graphic Mac for graphics and Mac OS tips, reviews, tutorials and discussion.
Commenting on this Blog entry is closed.
Yeah, I would have thought that the people over at adobe would have something a little better then that. And I agree, the speech bubble really doesn't go with photoshop either...
______________________________________
life is great; without it, you'd be dead.
Yeah, how 'Web 2.0'! Ha ha.
----
Powerpoint is not a design application
----
Dirt and Rust
It's so obvious. :P
This one is better.
I don't care for the logo either but isn't the online version of Photoshop supposed to support collaborative editing and chat? Maybe that is what they were thinking about when they designed it.
I Like the color of the icon in the new and improved logo, but I am with the rest of the world, Adobe should access more of the talent they have on staff to come up with a little more inventive logo.
Whatever happened to the designer that made the Feather or the Butterfly?
I say keep the MAC colors and come up with something that has more meaning and relationship to the tagline. Or hey inlist the ideas of the people that actually buy their products!
I don't get it. Why a speech bubble???
Let's see ...
Speech bubble = Web 2.0
In the shape of a P = Ties to Photoshop
Blue = So you think of Aqua and Macintosh
"See what's possible" tagline = A great link to those who also like "Where do you want to go today?"
Also love the 2 TMs and the R-ball in the logo. Very nice.
This is just a terrible logo. I'm not sure if it's even better than the Table of Elements approach Adobe took to the CS3 application logos.
Funny how a company whose software is used by most graphic and web designers out there just can't seem to get its branding right...
I too remember the days of the ps eyeball logo. That one at least had the semblance of photoshopping. :)
----
Powerpoint is not a design application
----
Dirt and Rust
I think what the logo is trying to convey is "Express ideas not in words but with imagery" as seen by the speech bubble with only a circle in it. That said, it is obscure and I agree with the above comments.
It looks like a blue alien gasping for words with his jaw hanging open.
Did photoshop really need it's own logo?
It's a terrible type design! That's a "P" letter... that borrowed the looks of Microsoft Silverlight logo (another example of terrible branding).
Graphic & Interface Designer
http://www.devixdesign.com
I dont think it's a terrible design and maybe not as perfect as everyone wants it to be.
My only guess is that this is adobe's first atempt to break it's photoshop brand out of the typical graphic/web/photographer user base. Now they are trying to attract more architects and scientist/researchers to use it? So in their eyes the brand needs a more "typical software user" (think ms office) type brand?
So maybe try to think of it not only trying to appeal to you and your profession?
--
http://www.nfxdesign.com
Please don't tell me you're using ms office as a good benchmark for brand design?
----
Powerpoint is not a design application
----
Dirt and Rust
I never once used the word "good" in my post. Only presented other ways to look at the brand.
--
http://www.nfxdesign.com
I'm sorry, you did say 'typical' not good. :)
I like your site, by the way. They need you to design an icon for them! Anything but that stupid P logo.
----
Powerpoint is not a design application
----
Dirt and Rust
Thank you, but i would never touch such a highly controversial logo mark :)
--
http://www.nfxdesign.com
i don't know what bothers me more, the web2.oohhhh or the talk bubble look to it. and even after having read a few articles, i still don't understand the need to make a logo for photoshop.
it won't last in my opinion.
------ EDIT -------
I've just read some more comments. mainly ones about the application icons all changing MAJORLY recently, and that the boxes for the applications are FAR different then the simplistic style of the icons, then this logo. I have to agree that Adobe seems to just be pulling stuff out their ars-holes. But one thing i seem to keep thinking to myself is "do they really give a damn?" and "they have such a market strong hold, they don't care what their branding might look like"
am i wrong about those thoughts?
____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us
Everyone on the link in Jim's article reference all agree the logo is horrible too. We all know they can do better.
----
Powerpoint is not a design application
----
Dirt and Rust
I dont really believe this is a symptom of their market dominance, mainly because the actual app is a very good upgrade. I think that might suffer before the marketing for it would.
Side note about the app icons. I think they are designed perfectly. They are extremely distinctive from app to app which REALLY helps in multitasking especially in windows( ugh yes i still use it a little bit) when app icons can get really small. Plus i think the full saturated colors are very nice looking :)
--
http://www.nfxdesign.com
i quite agree on the icons working nicely on windows. i like them all around and have not a problem with them. i just find it surprising that adobe just seems to be all over the place.... hmmm, kinda like a drunk driver would be... is Adobe drinking on the job?
____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us
what were they on when they were designing that? i think they drugged the guy that was going to approve that logo before thy showed it.
WTF
http://www.strela-watch.de/
I love the CS3 icons! They're easily identified even in the smallest dock or screen resolution. They're simple & clean. I don't mind the box designs, though I probably would have just gone with a color wash of the icons for the box designs.
But this branding logo is poopy!
-----------
Visit Creative Guy for graphics and Mac OS tips, tricks, tutorials and commentary
-----------
Visit The Graphic Mac for graphics and Mac OS tips, reviews, tutorials and discussion.
now, is it a thick poopy, or more like a slurry type of poop?
is that the politically correct/family oriented way of saying the logo is ******* ugly?
lol
____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us
That's the "daddy talk" version... I'm starting to get used to talking that way with a baby in the house.
-----------
Visit Creative Guy for graphics and Mac OS tips, tricks, tutorials and commentary
-----------
Visit The Graphic Mac for graphics and Mac OS tips, reviews, tutorials and discussion.
Ditto! I've found my speech reverting to 'pre swearing' protocols. :)
----
Powerpoint is not a design application
----
Dirt and Rust
What's really funny to me is this is a classic example of the Marketing Dept. running (ruining!) the design. Imagine the creative brief: "We need to update the ps logo to match current web 2.0 look; everyone's doing it. We need the talkbox and nice shiny 'p' graphic, and put a hole in it. Like a bubble."
Design team is beaten into submission by sales and marketing teams and viola -- we have the logo you see now a steaming pile of poorly thought out poopie poo. :)
Ugh.
----
Powerpoint is not a design application
----
Dirt and Rust
Lame design. If they wanted to reach out to people other than designer they could have gone other ways.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
Anyone notice how the white on black looks like a toilet roll? Which proves the "poo" theory, all over again.
No, seriously, at least it doesn't look like the UK's 2012 Olympic logo.
http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm
Ouch!
The Construct Agency
Building Creative Brands for People
toilet paper roll with the end folded neatly into a corner. :)
Oh yeah, that brit logo is an insult to elephants and chimps who paint...
----
Powerpoint is not a design application
----
Dirt and Rust
http://www.e-worldways.com/
If they're trying to look like every other speech bubble mark out there, blue is the most common color it seems.
Is it even worth another post? enough said: speech bubble web 2.0 (PLEASEEEEEEEE) and toilet paper...
I shall miss the good ol' feather
everytime I look at it, all I can see is ET.