Yeah, I would have thought that the people over at adobe would have something a little better then that. And I agree, the speech bubble really doesn't go with photoshop either...
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life is great; without it, you'd be dead.

Yeah, how 'Web 2.0'! Ha ha.

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Powerpoint is not a design application

It's so obvious. :P

I Like the color of the icon in the new and improved logo, but I am with the rest of the world, Adobe should access more of the talent they have on staff to come up with a little more inventive logo.
Whatever happened to the designer that made the Feather or the Butterfly?
I say keep the MAC colors and come up with something that has more meaning and relationship to the tagline. Or hey inlist the ideas of the people that actually buy their products!

I don't get it. Why a speech bubble???

Let's see ...

Speech bubble = Web 2.0
In the shape of a P = Ties to Photoshop
Blue = So you think of Aqua and Macintosh
"See what's possible" tagline = A great link to those who also like "Where do you want to go today?"

Also love the 2 TMs and the R-ball in the logo. Very nice.

This is just a terrible logo. I'm not sure if it's even better than the Table of Elements approach Adobe took to the CS3 application logos.

Funny how a company whose software is used by most graphic and web designers out there just can't seem to get its branding right...

I too remember the days of the ps eyeball logo. That one at least had the semblance of photoshopping. :)

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Powerpoint is not a design application

I think what the logo is trying to convey is "Express ideas not in words but with imagery" as seen by the speech bubble with only a circle in it. That said, it is obscure and I agree with the above comments.

It looks like a blue alien gasping for words with his jaw hanging open.

Did photoshop really need it's own logo?

It's a terrible type design! That's a "P" letter... that borrowed the looks of Microsoft Silverlight logo (another example of terrible branding).

I dont think it's a terrible design and maybe not as perfect as everyone wants it to be.

My only guess is that this is adobe's first atempt to break it's photoshop brand out of the typical graphic/web/photographer user base. Now they are trying to attract more architects and scientist/researchers to use it? So in their eyes the brand needs a more "typical software user" (think ms office) type brand?

So maybe try to think of it not only trying to appeal to you and your profession?

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http://www.nfxdesign.com

i don't know what bothers me more, the web2.oohhhh or the talk bubble look to it. and even after having read a few articles, i still don't understand the need to make a logo for photoshop.

it won't last in my opinion.
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I've just read some more comments. mainly ones about the application icons all changing MAJORLY recently, and that the boxes for the applications are FAR different then the simplistic style of the icons, then this logo. I have to agree that Adobe seems to just be pulling stuff out their ars-holes. But one thing i seem to keep thinking to myself is "do they really give a damn?" and "they have such a market strong hold, they don't care what their branding might look like"
am i wrong about those thoughts?
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Architectural Technician - Multimedia Designer
www.ArchMedia.us

what were they on when they were designing that? i think they drugged the guy that was going to approve that logo before thy showed it.

WTF

I love the CS3 icons! They're easily identified even in the smallest dock or screen resolution. They're simple & clean. I don't mind the box designs, though I probably would have just gone with a color wash of the icons for the box designs.

But this branding logo is poopy!

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Visit Creative Guy for graphics and Mac OS tips, tricks, tutorials and commentary

What's really funny to me is this is a classic example of the Marketing Dept. running (ruining!) the design. Imagine the creative brief: "We need to update the ps logo to match current web 2.0 look; everyone's doing it. We need the talkbox and nice shiny 'p' graphic, and put a hole in it. Like a bubble."

Design team is beaten into submission by sales and marketing teams and viola -- we have the logo you see now a steaming pile of poorly thought out poopie poo. :)

Ugh.

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Powerpoint is not a design application

Lame design. If they wanted to reach out to people other than designer they could have gone other ways.

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein

Anyone notice how the white on black looks like a toilet roll? Which proves the "poo" theory, all over again.

No, seriously, at least it doesn't look like the UK's 2012 Olympic logo.

http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm

Ouch!

http://www.e-worldways.com/

If they're trying to look like every other speech bubble mark out there, blue is the most common color it seems.

Is it even worth another post? enough said: speech bubble web 2.0 (PLEASEEEEEEEE) and toilet paper...
I shall miss the good ol' feather

everytime I look at it, all I can see is ET.