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Ivan's picture

Agency logo

New advertising agency logo. Hope the idea of 7 and F back to back and the sprouting seed are clear. What do you think?

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ireid's picture
1283 pencils

Sorry didn't see the 7 at ALL. Maybe because I am not used to seeing the 7 with the cross beam. . . :P like the logo though, looks like a tree. :)

"Try not, Do! or do not, there is no try."
-Yoda

natobasso's picture
3953 pencils

Agreed. Can you remove the second bar on the 7 so it doesn't look like an F? Then I think it works.

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Powerpoint is not a design application

mara06's picture
2548 pencils

And got it immediately. I didn't so much get the seed motif of the green mark, though. Looks a little more to me like a stylized bomb or missle headed due DOWN. But then, I'm an American; even the most peaceable among us has trouble with that sort of thing. Perhaps if you gave the "cotyledons" a little curve or something, to be more recognizably leafy without ruining the angular style of everything else?

I really like the type-only portion of the logo. The green you chose looks good. It's different without being jarring.

Mara

zagadka's picture
131 pencils

didn't get 7 and F in the symbol until i read the wordmark. i am not sure if the symbol works. but i love the way 7 and f were done in the wordmark. what if the symbol is dropped and the logo goes wordmark only?

elbandido's picture
128 pencils

I thought the symbol was a telephone pole. Try it without the crossed 7.

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein

archmedia's picture
587 pencils

mara crosses her seven's and saw it, but not the sprouting seed
i cross my sevens, didn't see the seven, but saw the sprouting seed.
yet i think the concensus is that it might work without it being crossed. i'm curious what it would look like as such.

all in all it's still nice. i like the font for the company name, what font is that??

____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us

Ivan's picture

It's a modified DIN

Thanks everybody for the feedback!!

sidesey's picture
280 pencils

I think it could work better if you had a triangular base/and or had different colour letters/numbers.

Like it though.

stephanie's picture
518 pencils

I cross my sevens, but it still looks like a power-pole to me. XD I'm liking the colour scheme, though. I think there is too much condensed type as well - maybe use a non-condensed type for the subtitle with the title being condensed. Mix and match.

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Perfectly Lost Designs

julianaduque's picture
168 pencils

Cool logo, but I've seen it beofre, sort of, argentinian clothing, www.kosiuko.com.... dofferent concept though (with the seven and the F). Love the font work.

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