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AIDS

Touraj Sabery Vand's picture

Apfhex's picture

I don't know who you made

I don't know who you made this ad for or what country, but for one the line "Be careful, AIDS is appear" is very incorrect English. it should say "Be careful, AIDS has appeared." or "Be careful, AIDS is near." or something like that.

In fact I don't think it needs that line at all.

I like the mirror idea, but it needs to be more obvious. The red ribbon looks like a small red stick man or something. It's hard to make out. I know it's small because of the "closer than they appear" thing, but it needs to be just a bit clearer, in my opinion.

omarag's picture

good design but!!!!!

lo, I believe that the message is not too clear in my opinion

mara06's picture

Confused here

Interesting idea, but the halftone look you've given the grayscale mirror made it hard for me to figure out what it was at fisrt. Might just be my overworked eyes, though!

The AIDS ribbon might be more effective off the mirror, and much larger, maybe to help draw attention to the copy in teh upper right, which is kind of lost now. As to that copy, others already pointed out the synatx problem with "AIDS is appear." What do you think of "AIDS is closing in on you," with the reflection of a gender-neutral body reflected in the mirror, or something like that? Just a thought.

Now here's a wacky thought: Is there an intent to merge the idea of a *rear-view* mirror with a particular type of sexual activity often associated with AIDS transmission? Because that is, as we know, misleading.

Mara

onegirlcreative's picture

Also...

I also think the white light reflection behind the red ribbon in the mirror is what is causing the problem with seeing what it really is. I think if you somehow darken that up—maybe with the burn/dodge tool—it might be a little more distinct. Not sure.

I know it was mentioned, but I also think you need to sharpen the mirror up because it's just too pixelated as a result. Difficult to distinguish at first. It's obvious you used the brush tool for the red background—just doesn't have a clean effect to it.

Isn't there a way that you can eliminate the outlined text in the mirror completely? Not crazy about the white with a grayscale back drop. Maybe figure out another way to have it in there in black like the REAL thing? I think that would look much better and more realistic that way. But then again, I'm not sure what you're trying to convey with this—you didn't really say either way.

I hope this helps. Good luck!

pokie's picture

I love it. The concept is

I love it. The concept is really cool. The text to the top right doesn't make sense though. How about a road sign like... caution or something and have it say whatever it is you're trying to say over there. Or, maybe put the red ribbon on the caution sign... you know, because those signs normally say what's coming up in the road ahead of you? I don't know... that kind of changes the idea completely though! ha...

stapel's picture

I like but...

The text on the mirror is enough.

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