AIDS , Be CareFull

Hmmm. I'm not sure I understand the message...

Also you wrote care full in your strap line and it should be careful. Easy come easy don't go doesn't really make sense either.

easy COME easy go. It's a sexual pun. Also means it's easy to get, but it ain't going away. I think it makes sense, but hardly.

Exclamation marks shouldn't be next to question marks. Lose the exclamation mark.

Hey mate,

Nice try. It is simple but probably not clear. Usually advertising should be self explanitory.
So if people do not quite get it maybe a rethink is in order.

Dear Touraj sabery Vand,

You've posted this tagline twice before.

http://creativebits.org/aids_1
http://creativebits.org/aaddicted

It would be really nice if you actually told us who these projects are for, where they'll be used, what medium they'll be printed on etc.

Do you want the "graphic work" critiqued or do you want us to look at the tagline, or the concept?

Contracting HIV through promiscuous behaviour might be an "Easy Come" but dying of Aids is by no means an "Easy Go". It's a long drawn out process as your body gets weaker and weaker and finally gives up the fight against other diseases. "Easy come, Easy go" seems to be a more fitting tagline for a campaign against prositution demonstrating how woman (and often times children) are used and discarded.

Please help us understand what your long term goals are with these posters in order to assist us in providing more accurate critique.

In the words of John Wayne; "What do you want me to do? Draw you a picture? Spell it out?" (Searchers 1956 - Google)

Francois

..this is pretty useless IMHO.

I spent some time last year working on a project for an AIDS charity and the main problem they have getting the message across is that people just don't understand the disease and how serious it is.

This was specified in their brand guidelines and used old campaigns not dissimilar to this, that used a BIG, BOLD, OVERBEARING MESSAGE with the hope of conveying the gravity of the problem but failing miserably.

Of course without knowing what this is for exactly the above may not apply, but unless you humanise something like this, you have very little chance of getting the message across to the intended audience.

Think of HIV & AIDS, what is it?
It's a disease that affects the immune system.
It's a medical problem.
It's transmitted often through sex.

The more explanation the better for something like this, if it's a large format billboard style then instead of making it text heavy utilise positive but powerful imagery to push the message.

The above in all honesty does nothing for me and looks like a similar style of advert to one I made for a mock drink driving campaign when I was at school.

The message isn't effective enough for the design and seems to be fighting to get through, the strapline looks too close to the bottom of the image and looks out of place not being either centred or aligned with the edge of the main headline, If you really must use both a question mark and exclamation mark then I'd suggest using them as ?! to suggest a question rather than !? which seems to imply to me that the message isn't quite sure of itself.

I don't think our friend Touraj Sabery Vand speaks a lot of English since he never explains his posts and never responds to critiques.

Just a guess.

I guess here we have a bad case of language gap, that will be ceased by asking what in the world he wants, It will be a felief, if he gets oritented on what he should do or ask... could someone be polite and ask him, maybe this a solution to his problems, tha he does often.

Later,

Caya

We´ll always have Paris! Humphrey Bogart