HI Guys
This is concept. What i want to know is is the mark strong enough without the blocks and any other comments you can add.
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I could see a client really taking to this logo, although in my opinion the style is a little dated. It is masculine and I could easily see it on the side of an 18-wheeler. I believe the color is appropriate also. It may be the obvious solution for this client, but it could also be the right one!
I like this one best. I particularly like the top one, but I would go ahead and spread out the "loading and transport" to be as wide as the baseline of the logo mark. Otherwise it may get lost in smaller sizes.
I agree Kscho77 it feels dated and what i tried to achieve with the other two concept was a more modern logo. But this one is stronger. I have reworked the concept a bit.
I have to say, I really dislike this one. It's just too much, it's hard to get to the message, if it didn't say loading and transport i would be rather confused, still it seems hard to figure out. herarchy can't be only a thing of color it's a matter of shapes and sizes, it's just too much for my eye to take, it needs to get simple. go more....straight to the point. concept 5B i like that one. this one just says too much and runs the risk of communicating too litle, but that just me.