AKA - Loading & Transport Concept 5

Very nice, The second or the third one works better, there is something about the type(loading & transport) that I don't like, maybe lighter? or another font? or not all caps. But nice job

I like it, it does convey the idea of transport, moving stuff. That's very good. I think option b is the best because:

A. not sure why the emphasis on the orange part of the K, I cant see the arrows, because the color breaks them away from each other, it disconnects the concept and allows for it to get lost, i actually had to try to understand it, when i saw the others, it was obvious. having both shapes be the same color doesn't help, what are you saying? what is the message? I'm confused!

B. Perfect. it tells me straight forward what the message is, it goes to the point, it communicates the idea. The interaction between all shapes is just balanced, the 2 shapes that are colored make sense, it looks like there is a reason for them to be there and have a different color than black, while still being differnt from each other, 1 color goes one way, 2 reveal more, they help you show off the message without having to be too complex. Nicely done, good work.

so, why not C?
the difference between B and C is minimal however,C brings that other part of the K to the front, why? is the shape all by itself so important? it's a part of the overall design of course but why would it deserve so much attention? i think it makes the center too strong and it takes away from the 2 shapes that are doing all the work to get the message across, it's like saying, "hey why are those 2 arrows getting all the attention? i want some of that too!!!!! look at me!!!! look at me!" it's fighting for attention, it takes away from the overall message.

I like the font, and the white around them is certainly a must have. the font is strong, concise, it's a good pick.

Well, that's my 2 cents, hope it helps!
Very good work!

Hi

Dsauna

I have added a reworked version of the type for the loading and transport. I like the lighter font and it works for me. thanks for your comment.

Marry D

I agree with you 100% with A I was trying to find balance of the extra weight on the K

Option B
The reason why i moved the other part of the K infront of the A was that in option B the base of the A because it is so wide overpowers everything for me and it feel like it is drawing the attention away.

Taking you comment into consideration Option B is the better one it flows more thanks for your comment really usefull and insightfull.

you know, now that you mention that about the base of the A i think you actually have a very good point. i finally see the purpose of that other shape one thing it is doing and i wasn't able to see before is adding a break in the flow and helping the 2 prominent shapes make a statement, it's like "ok, everybody shut up! now, look over here>" you know, i don't want to contradict myself, but i am liking C now even better, because, B flows very well, but C actually is making a statement. that's even better.

one more thing, in option B notice how your eye goes straight to "port" of transport, because the white lines are guiding it there.

well i hope i'm not making things too confusing. simply put, i think you made a good decision with that a and k in C, and thank you very much for helping me see that!
very nice work!

Well I hope they go with C.

Nice work, sergei.greyvenstein.

"Without deviation from the norm, progress is not possible."
— Frank Zappa