And now for something completely differentmara06 (2742 pencils) | Mon, 2012-05-14 15:08
We've been hit with an awful lot of spam lately, so I thought I'd get us back on track with an actual critique, as opposed to catalog photos and blank gray spots. :/
This was for a half-page ad in a high-end magazine. I had no choice about the photo, though I did modify it here and there to correct some lens distortion and to remove a few overly distracting elements.
The framework for this ad has become the client's template for future ads, both vertical- and horizontal-reading, with changes in color and text placement to suit whatever photo the client wants to use. This helps to correct a problem I thought they had with too many different styles, missing out on branding themselves, because they previously used the services of different magazines' art departments for their layouts.
Let 'er rip!
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