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mara06's picture
2548 pencils

And you thought it didn't matter to anyone but you

Swedish futon dealership Ikea has changed their typeface, which means if you are sensitive about fonts, you should probably kill yourself.

http://www.msnbc.msn.com/id/32617329/ns/business-world_business/

Thanks, wonkette.com, for the funny lead-in.

Mara

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Art D. Rector's picture
2769 pencils

Don't know how anyone could actually miss Futura, but agree Verdana is a horrible choice to replace it.

Ivan's picture

Bad choice indeed. I hate Verdana in big.

10thWay's picture
47 pencils

They need to keep a sterile/bland image to appeal to the hairdressers of the world. It makes sense to me, standard furniture, standard font.

Brochure Printing by 10th Way

mara06's picture
2548 pencils

They say they changed it so they could use the same font in the catalog and online. But really. Ugh.

Mara

Art D. Rector's picture
2769 pencils

Agency group think... Everyone goes into a room and they water down all the good ideas until Verdana looks like a smart choice. That's how we got New Coke and the Edsel too.

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