annual report cover - pharma

Also not liking the spit image, the apple looks like a cupcake.

The second image is better but still doesnt' do anything for me.

It looks like another boring company report to me.

Don't like first either, sorry. The second could work, you have the growth thing going on, but lacking any pharma influence. I also think the hedline might be better under the images or at least the strap from the first.

I agree with the above comments. The first design with the funky shaped apple doesn't look right. Not to mention, that it just doesn't scream an annual report to me. I realize that you're trying to do something unique for a typical boring annual report, but I'm sure there are other avenues you can take.

The second design definitely has potential. However, I would like to know a little more about this—for instance, why are you using apples? Are they a produce distributor??? Not to be condescending or anything, but you seem to like using apples for this design. I wondered if there was a specific reason for this?

I know that the tagline is "fruitful rewards," but why not use other types of fruits, as well??? Just curious.

If they're a pharmaceutical company, why not use an image of stacked pills? That could be fun. Just an idea.

suzanne maestri-walters :: graphic designer

The first one leaves me cold, but if you must, you might think about making both halves of the apple the same proportion, and have the lower half start with a 10% gradient up into the top. And by all means, either lose the stem and leaf, or patch in something realistic.

The second one has potential, as Suzanne & sidesey have already said. I find it odd, though, that you would choose the red apple for the highest column, which supposedly represents the company's highest level of growth for the year. In accounting, doesn't red signify debit rather than credit the world over? If that's so, I would reverse the green/red positions -- or better still, unless the company actually started the year "in the red," use a sort of apple that's not so solidly red, like the more speckly Gala variety, then progress to a golden and green.

I don't like this cover. Too predictable. Try doing something unexpected. Everyone says grows in their annual reports, but you can always find an interesting way to say it. Fruits are the most obvious things that come to mind, go beyond it. Just type growth into getty images and see how many ways you can portray the same subject.

We were toying with the growth thing ourselves last year. . . went with a tree idea and the client disparagingly commented that they were not an 'agricultural institution' Go figure. Look for other meanings for growth, from fetus to adult? lol not really but you get the idea. . . A growth chart? they are a pharmaceutical company right? A Scale? hmm lots of possibilities. . .

Hi there..!

I'm currently working on annual report as well, and I made few options for the cover in which I showed pathway with footprints going away prospectively, in other I made one visual with strong contrast between land and sky with one well grown tree at side, in next one I showed ladder with wall so it made one clean simple growth metaphore to me... Your first idea is good Visually but no concept in it and by the way why the leave is so un developed... other one is just toooooooo obvious. Any how guys are right upthere. Try to find something else...

i think it is nice and simple. but perhaps move the whole concept image and line and title to the centre of the page