Another concept for Wheeling 2020
sammybunny (88 pencils) | Thu, 2008-05-29 18:01
Commenting on this Image is closed.
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You should post new versions to your original post if possible.
This one is getting better except your text is getting lost under the weight of the very portrait centric graphic.
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Powerpoint is not a design application
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Dirt and Rust
Each post should be separate. Otherwise we won't be able to follow the comments.
I don't quite understand that. Why make multiple posts out of this one topic? It gets confusing trying to comment on multiple posts on the same logo...
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Powerpoint is not a design application
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Dirt and Rust
agreed. i like the iconography, but you're killing the text beneath it.
Should I make the text bigger and bolder?
i think you need to rework the relationship of the text to the icon. it's probably not as simple as bigger and bolder.
i think you should consider tightening up the leading between the two 20s. there's more space there than necessary.
Agreed. Getting better. However, WHEELING is really beginning to disappear now--not a good thing for a vision that's supposed to be clear.
Rather than repeat 2020 after WHEELING, why not put WHEELING up top over the current 2020--bonus: you'll be able to also enlarge the city's name.
And speaking of repeats, I'd lose "of Wheeling" in the tagline, and just have it read, "Clear vision for the future."
Like the staggered 2020. It's more eyeish!
"Without deviation from the norm, progress is not possible."
— Frank Zappa
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
I moved "WHEELING" to the top. Thank you, that works much better.
I moved "WHEELING" to the top. Thank you, that works much better.
I do like the clean lines and crispness of the logo; however, with the text at the bottom in a blocky format almost appears as a cinderblock sinking and the 0's from 20/20 are the last air bubbles heading for the surface. Maybe rethink the position of the text in relationship to the mark, maybe separate the two all together so you have a word mark and a graphic element? Just an idea. Best of luck!
In general try to keep your logo within a square, circle shape (at least in your mind's eye, doesn't actually have to be in a circle or square shape literally). When you use rectangles you limit yourself, as you see in your logo example, and the stretching becomes really apparent as you try to apply the logo.
Get back to a square or circle frame to keep your logo in check and balance will return between your icon and logotype.
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Powerpoint is not a design application
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Dirt and Rust