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no description - AGAIN -
life is great; without it, you'd be dead.
But it lacks something... I don't know... what's the word I'm looking for? Oh, I know. CREATIVITY. Or maybe it's STYLE. And the typography... UGH!
Of course, since we don't know what it is, it's kind of hard to judge.
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not just hot air.
Seriously, if you can't conjure up a solution keep it to yourself.
The fonts at the top just aren't working for me, especially with the angled text, ,the color filled 'o' in World. Overall it' s a bit dark and not the bright, more lively 'travel' colors I might think of for something like this. My $0.02.
icona.ca | vp & art director | mac snob & fun guy
the blog: http://www.activeimagestudios.com/blog/
Firstly, as an avid traveler, I'm not enjoying the slogan. I understand what you are trying to say however it is negative. I don't want to worry about money when booking my travels. Think of something inspirational/uplifting/FUN.
Secondly, the "We" takes the focus off of me and onto your travel agency. Travel is a luxury item and thus people expect and deserve to be catered to. Make it about "Me."
Thirdly, because it's so dark, your background looks like a space mission. I am having a real problem connecting to my destination; be it a beach, snow, metropolis, etc. What about adding some beautiful yellows and oranges to that sunset/sunrise? It would work well for a theme... the dawn of your vacation begins here. Or something like that. Brainstorm it some more.
Fourth, your logo should be a the top. When I get to your website, it needs to welcome me.
Best,
Nadia
and get out of photoshop as a primary design tool (i assume that is what you used) Have you sketched something out? It looks cheap and uninviting. There doesn't seem to be a concept behind it. What makes your target audience tick? Also, in future posts, please include a description with your post. We can't give a reliable critique without one.
studio shanda
makes me not want to read it. sorry.
This project has me asking "why?" to the layout and the use of the Bryce-like background at the bottom. Unless viewers are planning on traveling to a dark planet that is predominantly water, then I'm failing to see the message here.
There's too much going on with the headline and the other type just seems placed and not really resolved as far as type style and heirarchy.
Perhaps research the client more and find out what their point of difference is.