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Assistant or Junior Art Director?

functioncreep's picture

My co-worker and I are billed as Assistant Art directors in our magazine design department. We follow a basic template, but generally use our own discretion in finding/manipulating/creating art for the features. We have not consulted with the art director on our designs since the first few months of our employment.

She insists we should be called JUNIOR art directors because of this autonomy.

What would be the benefits of arguing for a title change?

Thanks.

gwells's picture

your personal

your personal satisfaction?

honestly, i don't think there's any real difference in the titles. to me, it's just a semantic difference. if you're going for another job, i seriously doubt anyone reviewing your resume is going to think more or less of you based on which title you have. and if they did, you might worry about what it would be like to work for them.

then again, i don't really care what my company's title is for me, as long as they give me good work to do and pay me well for it, so take my opinion for what it's worth.

3dogmama's picture

Agree 100% with gwells. I've

Agree 100% with gwells. I've been doing graphics since the typesetter/waxer-blade days and during my career have risen through the ranks, including owning and running a design agency. However, I've ever only had one title for my designation: GRAPHIC DESIGNER. Period. Your work will sell you, not your title.

However, if you want an alternate title why not go for the gusto and have some company memo pads and business cards printed up with El Presidenté on them. Then your insecure art director wi'll feel a little better that you're not gunning for her job or trying to run on par with her. :)

"Without deviation from the norm, progress is not possible."
— Frank Zappa

mbennett2's picture

I insist on all my clients

I insist on all my clients calling me "El Conquistador". I give them no choice.

natobasso's picture

There's a third option:

There's a third option: Associate Art Director.

I don't think there's a real difference. Any title that isn't Art Director is just that: Not Art Director.

I'd rather be an Associate Art Director than a Junior one, as that word connotes an air of inexperience. Let's be honest: it's really the money that matters. If you're not being directed and your responsibilities have increased: Ask for more money! You're doing more work.

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

functioncreep's picture

YIKES - associate...

...reminds me of back when i worked as a clerk in office Max. Oh! I mean, when i was an 'associate' for Office Max.

You are right about the money - i am currently doing additional work that is totally unrelated to what I was hired to do (still doing that too) and would rather have the money than ruffle anyone's feathers about titles.

And if it matters not on my resume then I will not pursue it.

Ivan's picture

Titles worth nothing and you

Titles worth nothing and you should not care about it. Simple as that. It's all about what you can do and what you can show to your future employer in your porti.

onegirlcreative's picture

I do know exactly how you feel

I worked for a company—and this drove me CRAZY—that insisted my title was Advertising Assistant. And guess what I did for them? Graphic Design work. That's it. I designed two inserts (16+ pages, including all ads, layout, cover designs—everything), flyers, ads within the bi-weekly paper, logo designs for two of their off-branch companies, et al, but yet they still insisted on titling me advertising assistant. I don't know about you, but when I hear/see the word assistant in anybody's title (regardless of what their resume is), I assume they're a friggin' secretary. I HATED it.

After I left, they changed it to the appropriate title. It drove me crazy, especially because the three guys in the creative dept. that I worked with were Production Manager, Creative Director and Art Director. So what is the big deal of calling me, oh I don't know—GRAPHIC DESIGNER??? Ugh.

I even returned my business cards that said Advertising Assistant back to the HR department and said I would NOT hand them out.

My husband used to think I was insane for being so anal about it, but it drove me crazy. Hell, I didn't get my degree in design to be called a friggin' assistant.

I feel your pain, I really do.

Only in bum-f#ck Colorado.

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"The name's Bond, James Bond."

www.onegirlcreative.com

natobasso's picture

Try being called a

Try being called a Marketing/Graphics Coordinator. My worst title ever.

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

onegirlcreative's picture

Sorry, I win on this one...

I think being called an friggin' Advertising Assistant is the ultimate LOW!!!! Especially when I was doing the work of a graphic designer, not an assistant.

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"The name's Bond, James Bond."

www.onegirlcreative.com

natobasso's picture

Without a doubt the worst

Without a doubt the worst title ever.

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

gwells's picture

my very first design job was

my very first design job was on a government consulting contract. they hired me as a graphic designer, but because there was no labor category for graphic designer on that contract, they had to shoehorn me into a labor category that existed. thus my original title in my first graphic design job was... technical typist.

natobasso's picture

Hey, at least you got

Hey, at least you got "technical" in your title. :)

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

gwells's picture

yes. i refuse to do personal

yes. i refuse to do personal typing for anyone else. but technical? i'm all about that!

onegirlcreative's picture

Oh wow...that is bad

Don't know which is worse, technical typist or advertising assistant. Ugh!!!

People JUST DON'T get it.

--------
"The name's Bond, James Bond."

www.onegirlcreative.com

natobasso's picture

Def ad assistant is

Def ad assistant is worse.

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

pokie's picture

My boss has never looked

My boss has never looked over or critiqued ANYTHING I've ever done since ever working here. I am just a lowly "graphic artist" level blah blah...

onegirlcreative's picture

Ugh!!!!!!!!!!!!

I hate the term/title graphic artist. Don't they get it, what we're doing is not as an artist, but a designer? Because as an artist, we're doing it for ourselves, not for the client.

Does that frustrate you that he/she calls you that? Or am I just being a bit OCD here?

--------
"The name's Bond, James Bond."

www.onegirlcreative.com

pokie's picture

I've heard that a lot on

I've heard that a lot on this forum. I prefer artist to designer, personally. I mean, I have an Art degree, not a Design degree.

The majority of the artists here don't ever design anything. We mainly just adjust stuff for printing to make it print well. I have been doing things far out of the artist realm here lately. It's a nice break. I have been passing out jobs and picking who can handle what. It's kind of fun.

onegirlcreative's picture

In my opinion

When you're working as an artist, you're creating work that suits YOU, not the client. That's why we're painters, photographers, illustrators, etc. to create for our own personal passion, not because some schmo wants a friggin' burst added to his logo. KWIM?

As a designer, you're creating something to suit the client, not necessarily you, the designer. I guess it's like you say tomato, I say tomato (I guess it doesn't have the same effect when you're typing it, as opposed to saying it—but you get the idea). LOL

But, this could be commented on a different thread entirely since we're a bit off subject. ;)

BTW, my art degree says BFA—Bachelor of Fine Arts, Major Art—concentration Graphic Design. I guess all universities are different.

--------
"The name's Bond, James Bond."

www.onegirlcreative.com

pokie's picture

Pretty much the same degree

Pretty much the same degree here.

I just prefer Artist. ;)

natobasso's picture

The worst is when you see an

The worst is when you see an ad for a Graphics Artist (with an S). Jeez that drives me up the wall.

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

onegirlcreative's picture

OH, me too

I had this job as an in-house designer a few years ago, and they kept referring to me as their "graphics designer." I'm like, WTF?????? It's GRAPHIC (no S) designer. Ugh!

--------
"The name's Bond, James Bond."

www.onegirlcreative.com

natobasso's picture

Yeah. It's like saying "I'm

Yeah. It's like saying "I'm a lawyers" or "I'm a doctors". Ugh. :)

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

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