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natobasso's picture
3954 pencils

Auckland (New Zealand) City Council new logo

So what do you guys think of this redesign?
http://www.stuff.co.nz/4250190a6016.html?source=RSSauckland/headlines_20071026

It seems a bit blah as New Zealand is a pretty design forward nation. I will say the logo accomplishes several things at once (good) but that makes it an ambiguous logo (bad).

Let's discuss. :)

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Ivan's picture

I don't like the new one, but it may work well if used well. With this logo everything will depend on the application.

natobasso's picture
3954 pencils

I thought the new one was kind of drab too...

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