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nine's picture
5 pencils

Bad Breath

nine (5 pencils) | Thu, 2006-06-01 21:09

My concept is to showing that Scoop product has a strong ingredient and make bad breath and germs (in form of typography) stay away.

Commenting on this Image is closed.

bteverybody's picture
101 pencils
bteverybody | Thu, 2006-06-01 22:11

I don't get breath from the typography at all. I get that the Scope is repulsive, and that's about it.

arvana's picture
111 pencils
arvana | Fri, 2006-06-02 03:08

I think the concept is great -- sort of like penicillin in a petri dish. I agree with bteverybody though that the escaping letters need to be a little less subliminal. The size and image quality might also have something to do with it; if it was printed in A4 magazine quality, it would probably be much easier to catch.

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Arvana
arvanadesign.com

Flub-Dub's picture
Flub-Dub (not verified) | Fri, 2006-06-02 23:18

well, then let the bottle be white, to stand aside from the germy slimy green of the evil.

one question. and this is more like a potentially evil client question which u should be prepared for...

not that is not visually working, but what tells me that all those letters are evil germs? of course, for us, designers, those letters look like a nightmare.
but what for not so into design, but oh so into killing germs people?

i so hope your client is not so picky :)))

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always outnumbered, never outgunned

spencereholtaway's picture
75 pencils
spencereholtaway | Fri, 2006-06-02 23:37

I agree as far as "let the bottle be white" is concerned.

There isn't enough differentiation between the product and its 'enemy' I would suggest experimenting with creating a greater contrast between the muddled green letters and the product, to create a larger space between them. Not physically, but emotionally. Make the area around the bottle say 'fresh breath, clean teeth' and as you move outwards get 'dirtier'.

I hope this helps, keep it up.

Spencer E Holtaway
Graphic Designer

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Spencer E Holtaway
Graphic Designer

nerdunit's picture
64 pencils
nerdunit | Mon, 2006-06-19 21:46

Hey, where will the ad be placed. Magazine, dull matte? coated?

IDEA

Use the differentiation on the paper itself. With a client like scope, and im assuming an uncapped budget, why don't you have the green part the green, with whatever you have.... A small caption incinuating what the consumer could expect to do (interactively) and put a scratch and sniif scope pulloff in the center. giving the intention that only the scope smells good compared to anything that is even around them while the consumer is reading the ad.)


Consumers adept to the brand alraedy will find it quite amusing, and understand the ad while they are probably alraedy in the bathroom reading it.


;)

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