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mokenke's picture
315 pencils

Belporto Logo Color Scheme

This mark for a future tea lounge is almost set as far as style. I am wondering what your thoughts are about it and what color scheme you prefer. The concept of the business goes towards classic, selective, trustworthy, established.

Thoughts?

mokenke

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Ivan's picture

I like these:
first row: 3
second row: 1, 2
third row: 3

natobasso's picture
3953 pencils

Blue usually connotes classic and trustworthy. You have no blue samples here. :)
http://www.factmonster.com/ipka/A0769383.html

And if you REALLY want to get technical:
http://www.websiteoptimization.com/speed/tweak/color-harmony/

Does the interior of the establishment have an existing color theme? You might pull from that for the logo.

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Powerpoint is not a design application

archmedia's picture
587 pencils

what do you call the background color of the second row second one from the left?

:P lol, personally, i call that blue..

____________________________________________
Architectural Technician - Multimedia Designer
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natobasso's picture
3953 pencils

I don't see no blue badges!

Seriously, the sample file doesn't have any blue in it anywhere. :)

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Powerpoint is not a design application

Creative_NRG's picture
483 pencils

Well, considering you don't use a calibrated monitor that shouldn't be a surprise. ;P

mokenke's picture
315 pencils

Yes, there is a bluish one. I like that one.

I think number 1 and 2 of the 3d column would work as alternates of each other.

mokenke

olliesan1's picture
288 pencils

I think your deep, rich, saturated colors are looking nice.
Row 1: 2&3
Row 2: 1&2
Row 3: 3

mokenke's picture
315 pencils

wow, that made my mind go too impartial. I am having trouble deciding. It will make such a big difference in the future.... The muted colors portray more the idea of classic to me and invite me to relaxation, perhaps. At the same time, I feel more seduced by the more vivid colors cause they are richer.

tough one for me

mokenke

olliesan1's picture
288 pencils

I think row 1, column 3 (the teal color) is a nice balance of relaxing yet rich and vivid.

ShawnAllan's picture
131 pencils

Row 1, column 3.

Nice work.

Doug M.'s picture
421 pencils

play around with the "Tea Lounge" Fonts, some of them look bad with the other colors (B4 especially). Also, it says Tea House instead of Tea Lounge in B1. I think C3 would look better with a darker brown, it's kinda light...and maybe Tea Lounge in C3 would look good if it were the background color of A3. :D Overall, I like A3, A4, and C3 (but with a darker brown and the other suggestions I gave) :D I like warm and homey colors for tea lounges :D. I like the blue you used in A3 ALOT! :D great choice. maybe a different color for "Tea Lounge" in A3...but I like it the way it is other than that (dark brown?) :D

Doug M.'s picture
421 pencils

A: 1st Row
B: 2nd Row
C: 3rd Row
1-4: 1-4 logo numbers :D

Creative_NRG's picture
483 pencils

Like the others I feel the color combination of R1-3 is the mood you're after.

Regarding the mark... I love the flow of the script but find the 'dot' trailing the 'o' a bit too heavy and distracting. Also, try connecting the 'e' with the 'l' and removing the link with the 'p'. Currently there is a lot of tension in that area of the mark. And I see the potential for confusion with the 'l' looking somewhat like an 'f'.

Just some super specific details to consider within another impressive design.

mokenke's picture
315 pencils

So, I feel very inclined to the version that I attached above (belporto_logo.jpg). I changed the size of the dot, adjusted spacing and connections and tried to eliminate some of the tension that Creative_NRG accurately pointed out.

Thanks.

Still have mixed vibes with other color ideas.

mokenke

Creative_NRG's picture
483 pencils

hmmm... my suggestion didn't turn out quite how I had envisioned. I like the alterations you did to the Bickham Script 'p' 'r' and 'o's' but the spacing still feels awkard between 'elp' on your newest revision. The 'l' feels a bit too tight to the 'p' and it's curly top isn't connecting with anything. One option might be to wheel it around into the arc from the 't'?

If you want to stay more staight line on the mark another option would be to use a mirror off the descender on the 'p' for the 'l'. I'd also consider adjusting the top of the 'B' to keep it from touching the other curl.

Use anything that works and disregard the rest.

mokenke's picture
315 pencils

So, I feel very inclined to the version that I attached above (belporto_logo.jpg). I changed the size of the dot, adjusted spacing and connections and tried to eliminate some of the tension that Creative_NRG accurately pointed out.

Thanks.

Still have mixed vibes with other color ideas.

mokenke

stephanie's picture
518 pencils

I like the work you've done and attached most recently to the logo, I was going to say similar things to Creative NRG before I read the post.

The saturated colours do look nice, why does the red one say "Tea House" and the others say "Tea Lounge"? Although the saturated choices are the most bold and have their own appeal, the most "tea-like" one for me would be the light green, (top right) because that is actually pretty close to what the colour of tea is. I think my favourite would be row 2, column 2 - the dark blue one. Ignoring the fact that "Tea Lounge" needs some work, the colour scheme seems to fit your description of the company the most. I would definitely put into consideration their decor and interior design, though.

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Perfectly Lost Designs

mokenke's picture
315 pencils

Thanks for all the comments. i am set about color and now I need to refine the mark. Thanks all.

mokenke

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