BiralPakhi (catbird) logo

Does your business do origami? Because that's the impression I get from this logo. If you want to continue to work with that theme, my next suggestion probably won't help: Get rid of about 75% of the geometric shapes.

Using 90-degree apostrophes as dots is cute, but doesn't mean anything either catlike, birdlike or audiovisual-like. They just seem to be something you did because you could.

What type of audiovisual work does the studio do? What makes it stand out?

I see the cat (which is kind of interesting) - I do not see the bird. The proportions are very strange - the first 5 black polygons of the cat look in sync. The rest just seems to be tossed together randomly. Think you need to work on the sizing and the relationships between the pieces.

Not sure the font is appropriate either - we see that soft curvy one (or similar ones) all the time. Doesn't seem to go well with your very angular mark.

But for me it's an interesting start that is worth pursuing.

oh, i saw the cat and what i assume is the orange bird wing immediately.

though to revisit my recurring critique. the thin white dividing lines wont hold up when reduced.

its an interesting idea. id keep playing with it.

My reference to 75% was that the logo seems to me to be too large and complex by roughly that percentage. If you reduce the whole thing down to business-card size, you run into wgzn's issue of the inks filling in the spaces between the shapes, but just as importantly, the proportional size of the logotype becomes almost illegibly small -- what some designers call "mouse print," which is another play on predator and prey that you might not need ;)

What might help is to leave your origami figure as is, or with a little more white space between shapes, and shift the logotype to the area below the wing and above the tail, much larger. Then if you shrink the whole thing down, it remains legible and you still have your "catbird" symbol, which I think is clever, actually.

Yeah, the apostrophe-as-whisker idea doesn't work. Anything more obvious would make the logo too "cutsey," so if I were you, I'd just use plain dots or no dots at all. You also might want to try a font that's more angular, to echo the origami mark, or go completely the opposite with something totally rounded. This in-between one you've used here is kind of blah.

Not to piss on everything people have said or the potential work you've done but one second of Googling tangram's to prove something to myself and I find your logo in as a suggested image here. Save for the wing is dead on.

Now, aside from that- it's really complicated and broken. I've always seen tangrams very unified and balanced. They also typically fit together to create a contained shape. Creating origami is one thing, creating tangrams are another. The whiskers idea you mentioned in the typography isn't working and won't be largely noticed beside a logotype. Most combination marks work hand in hand of both typography and imagery so that it comes together as one under unity, these are two separate elements.

You sir need to play with some paper and scissors. You could have plenty of fun with this if you tried.

Thank you Art D. Rector, wgzn, YoungZM and Mara for your thoughtful feedback. Let me rework on the logo. :)