Creativebits.org

an All Creative World site
bayhaus's picture
73 pencils

Bitter Candy

bayhaus (73 pencils) | Tue, 2008-02-12 14:34

Client Breif - The Bitter Candy brand wants to be seen as serious and yet playful and funky at the same time
It needs to be striking, impactful with a contemporary image

—

+++ do you have xeal? +++

Commenting on this Image is closed.

gwells's picture
1711 pencils
gwells | Tue, 2008-02-12 14:51

although i would work on the B and the r in bitter a little, just to add a little more readability.

the others just have too many different things going on. #2 has 3 different fonts that don't seem to meld well and interior decor in two different weights and tracked differently and kind of crammed into an odd space.

3rd has an odd mix of fonts as well. the mixture of ULC can work sometimes, but you have to make sure the stroke weights are more even. and the lower case e looks completely out of place. (and kern DY).

bayhaus's picture
73 pencils
bayhaus | Wed, 2008-02-13 06:43

Thanks for the constructive criticism, had two days to do tis and still wasnt able to post here for a critique before i present. I always prefer minimum a week to produce an identity so i can take some time from it then come back and thats when you spot these kind of errors. Thanks

—

+++ do you have xeal? +++

3dogmama's picture
1991 pencils
3dogmama | Tue, 2008-02-12 15:55

I prefer the top one as well. Bitter Candy works well--great script. However, I'm losing the INTERIOR DÉCOR, and if ever further sized down it will be illegible.

ttfn!
3dogmama

—

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

ipure's picture
160 pencils
ipure | Tue, 2008-02-12 17:30

I would say the bottom one is more on target. yeah the top one appeals to me it is a great script, but for home decorating the bottom one is much more on target. I would say when sized down you will loose a lot of that detail.

bayhaus's picture
73 pencils
bayhaus | Wed, 2008-02-13 06:46

Thanks for your crits guys and will look into ammending especially for legibility after resizing.

—

+++ do you have xeal? +++

bayhaus's picture
73 pencils
bayhaus | Tue, 2008-02-19 06:50

Thanks for the comments guys the client went with the bottom one. Will post u the stationary and associated graphics later

—

+++ do you have xeal? +++

717's picture
16 pencils
717 | Tue, 2008-02-19 11:01

Good logo's, but I was wondering if it wouldn't be better to centre the words 'interior décor' with the tree-like symbol. Now it seems a bit off balance to me.

-717

717's picture
16 pencils
717 | Tue, 2008-02-19 11:01

Good logo's, but I was wondering if it wouldn't be better to centre the words 'interior décor' with the tree-like symbol. Now it seems a bit off balance to me.

-717

bayhaus's picture
73 pencils
bayhaus | Tue, 2008-02-19 11:27

Good point! Thanks

—

+++ do you have xeal? +++

Creativebits is a blog about creativity, design and Macs. We also have a critique section where you can post your work to get opinions and a forum to discuss any design related topics.

Recommend us on Google

Latest critique

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.

Marketplace