an All Creative World site
Anonymous's picture

Bitter Candy

Client Breif - The Bitter Candy brand wants to be seen as serious and yet playful and funky at the same time
It needs to be striking, impactful with a contemporary image

Commenting on this Image is closed.

gwells's picture
1707 pencils

although i would work on the B and the r in bitter a little, just to add a little more readability.

the others just have too many different things going on. #2 has 3 different fonts that don't seem to meld well and interior decor in two different weights and tracked differently and kind of crammed into an odd space.

3rd has an odd mix of fonts as well. the mixture of ULC can work sometimes, but you have to make sure the stroke weights are more even. and the lower case e looks completely out of place. (and kern DY).

bayhaus's picture

Thanks for the constructive criticism, had two days to do tis and still wasnt able to post here for a critique before i present. I always prefer minimum a week to produce an identity so i can take some time from it then come back and thats when you spot these kind of errors. Thanks

3dogmama's picture
1987 pencils

I prefer the top one as well. Bitter Candy works well--great script. However, I'm losing the INTERIOR DÉCOR, and if ever further sized down it will be illegible.

ttfn!
3dogmama

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

ipure's picture
160 pencils

I would say the bottom one is more on target. yeah the top one appeals to me it is a great script, but for home decorating the bottom one is much more on target. I would say when sized down you will loose a lot of that detail.

bayhaus's picture

Thanks for your crits guys and will look into ammending especially for legibility after resizing.

bayhaus's picture

Thanks for the comments guys the client went with the bottom one. Will post u the stationary and associated graphics later

717's picture
16 pencils

Good logo's, but I was wondering if it wouldn't be better to centre the words 'interior décor' with the tree-like symbol. Now it seems a bit off balance to me.

-717

717's picture
16 pencils

Good logo's, but I was wondering if it wouldn't be better to centre the words 'interior décor' with the tree-like symbol. Now it seems a bit off balance to me.

-717

bayhaus's picture

Good point! Thanks

Creativebits is a blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.

Do you need a great new logo?

Pick a pre-made design from a collection of 50,000+ logos that will be customized to your business name for free.