Bittersuite, an example for outstanding identity designIvan | Mon, 2007-12-24 22:40
Let me share with you this great new identity for the South African design house Bittersuite.
The logo itself is a beautifully designed ambigram. For those who are not familiar with the word, according to Wikipedia an ambigram, also sometimes known as an inversion, is a graphical figure that spells out a word not only in its form as presented, but also in another direction or orientation.
The letterheads, business cards and all other elements of the stationary showcase a playful concept that demonstrate their tagline: creativity through contradiction. There is not only one type of design for each element but a series. It's an entertaining solution, and contrary to popular belief it doesn't increase production costs.
Credits are as follows:
Creative Director: Andrew Hofmeyr
Copywriter: Marcelle Lang
Art Director: Michel Brink
Illustrators: Toby Newsome, Heath Nash, Saskia de Jong, Michel Brink
If you like to see more great stationary designs check out this post for cool business card designs.
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