biz card, web design+hosting (2)

Still love it. How could you not?

I especially love your treatment of the word Krei. Great work.

ttfn!
3dogmama

The thin red border - don't expect that to be dead on. Most printers have a 1/32-1/16 that they can cut off without it being their fault. Shit, sometimes cards come out 1/8 of an inch off and they're still not our fault. I would personally take that border off and let the splash go off the edge. Don't forget to include the bleed for your printer. Another thing, that transparency might be too light. Make sure you talk to your printer to make sure that comes out the way you want it to.

The logo is cool, but i hate brush effects. Have you ever tried to actually paint this? Sometimes, magical things happen with an actual brush that you could never even hope to get in illustrator. I personally feel that if I can tell the exact brush you used, it's not really sucessful.

That being said, I do really like it. It's grungy yet sophisticated - artistic but not over the top. I think what would really send it over the edge for me, would be if I knew you drew it by hand

very thin borders on the edge of a page are very difficult to crop properly, and yours is particularly difficult, especially with the rounded corners for a die cut. and it really doesn't add that much to the design.

good call on the transparency. the differences in how percentages of a color look on screen, print with toner, print with inkjet, and print with ink, are significantly different.

on a side note... 1/8" of an inch off? i'd send that back to the printer (and yes, i've done it before) and disagree that it wasn't their fault. you wouldn't get paid if you missed a crop mark by 1/8 of an inch and said "not our fault," that's just sloppy. and you wouldn't get future business if you didn't fix it.

Great color, great design elements, i'm really into organic fonts. like this one. one thing that i may suggest is asking what the main focus of side 1 of the biz card is. if its the text 'Krei' then it gets kinda lost, i didnt even notice it for a while there. so maybe something simple like flipping the information, putting the logo on the ink splash and the name n info on the maroon outside with the text changed to white.
other than that, you got a great design. good job!

I like it a lot, but I would definitely lose the "web 2.0 highlight" at the top and just leave it the flat color. I just don't feel the highlight works well for a business card and cheapens it in my opinion. Basically I'm saying take your old flat color design, and use the font treatments from this one and I think you'll have a real winner.

One comment I do have, though, is that the reflection gradient on the cover works well on a screen, but when printed, people may see it like there was a problem with the printer rather than that its a reflection. I've come across that at work cuz I DTP and do a lot of web/digital only work. Watch out for that.

I'm loving this. I would get rid of that Web 2.0 glare, but if its to represent the material of the card then its cool. Did you print it out to see the size of the fonts? It looks a little small to me, but maybe its just my old age ;)