The process of rotoscoping was invented almost 100 years ago by the talented American animator Max Fleischer. The process is a simple one, in which animators draw over footage to provide a realistic sense of motion. If this sounds like a primitive version of mocap, you're right. Rewind to 2013, with Adobe now showing off the rotoscoping capabilities of After Effects, past, present and future.
If Coke has stuck doggedly to the use of red and its classic script logo, Pepsi has inexplicably clung to its banal bottle design. But no more. The sixteen-year-old bottle is now out and a rather lumpy replacement is in, which looks somehow more like a weapon of mass destruction than a soft drink container. Angelique Krembs, Vice President, Pepsi Marketing, tells us that "Our single serve bottle is the most visible and tangible connection point we have with our consumers, and we love how the new bottle expresses our brand DNA." Not convinced? There's more.
It's been quite the week for Adobe. It began by announcing that it now has more than 500,000 paid subscribers for its Creative Cloud offering, up 153,000 in just three months, with an additional 2 million taking advantage of free or trial versions. Adobe sees most of its customers moving to the cloud by the end of 2015, resulting in 4 million individual and team Creative Cloud subscriptions. Adobe stock gains accordingly led to cigars all round.
Okay, you can't control Photoshop with the MYO armband — yet. But given that this device, which uses the electrical activity in your muscles to interact with the digital universe, can connect to Mac or Windows (with iOS and Android to follow) it won't be long until it's harnessed for digital image creation and editing. The MYO is expected to ship later this year, with pre-orders now available from Canadian developer Thalmic Labs for $149. The clip below shows some of the situations in which it might be used.
Founded in 1923, it's now hard to remember just how pervasive and powerful a presence TIME magazine once was. While the publication has struggled in recent years, it has still managed to retain a readership of 25 million, the largest of any weekly news magazine. As part of its 90th anniversary celebrations, TIME is emphasizing its cover designs, in part by allowing visitors to vote for Which TIME Cover is Cheesier on its site. Hard to choose between the two above, for example.
Despite every precaution and the expertise of those involved, there's always a certain amount of chance involved when full-color publications hit the press. And there's nothing quite like that sickening feeling when you realize that the beige you so carefully chose was rendered with pink overtones. But now you can try your luck with process color without risking your client's money or your reputation, thanks to CMYK playing cards from the Hundred Million site.
It's been a long time coming but early indications are that Adobe has delivered a solid iteration of Photoshop Touch for those with phones running Android 4.0 (Ice Cream Sandwich) or using an iPhone 4S, iPhone 5 or fifth-generation iPod Touch. Priced at $4.99, it's now available for purchase on the Apple App Store and Google Play.
It would seem that sometimes even when you win, you lose. If Ang Lee's Life of Pi cleaned up at the box office and then swept the Oscars, this was in no small part due to the movie's masterful mix of live action and digital effects. These were created by veteran effects firm Rhythm & Hues which, despite its evident expertise, last week filed for Chapter 11 Bankruptcy and fired 250 employees.
The Oscars have become a venerable (some would say tired) institution. Awarded consistently for apparently all the wrong reasons, this annual event still somehow holds our attention, to the point where it has become the platform for all kinds of riffs. Designer Matteo Civaschi of H-57 created a series of pictograms intepreting some of the hottest contenders, with the entire series available on the My Modern Met site.
That's right, today is the birthday of the King of Pop, that master shapeshifter who spent his career exploring the intersection of popular culture, art and commerce. Mostly commerce, it would seem, since last year he remained the top-selling artist at auction. Sales of his work hit $381 million, with the wily old master Pablo Picasso coming in a close second at $370 million, trailed by Gerhard Richter, whose dour opus inexplicably found buyers willing to shell out $299 million. Yup, that adds up to a cool billion. Crisis, what crisis? For you and me maybe but apparently not for the happy few. Oh well, no point being bitter. Of the three, Warhol was by far the most amusing (I think in particular of his urine paintings), so why not join in the festivities by using EarthCam to experience live views of the exhibits inside The Andy Warhol Museum in Pittsburgh, Pennsylvania. Nothing happening, you say? Boring? Ha! You have obviously not experienced Warhol's epic Sleep movie, which consists of five hours of someone sleeping. Try sitting through that.