Some may have noticed that the latest tip in the blog has been posted by Jim, alias MacGizmo. An old friend of mine from Phoenix, Arizona. He's extremely well informed and experienced graphic designer. He also used to work for a Mac magazine as a journalist. He was kind enough to agree to join me in the efforts to enchance the CB blog, so you should be reading his tips from now on as well.
Ever wonder if it's worth learning all the shortcuts that each application offers? Apparently it is.
I did a test to see how much time one gains using key combos, rather than navigating and pointing to menus with the cursor. I timed three versions of a certain set of operation that required moving between applications, opening and saving files and menu operations such as copying, pasting, filters, duplication, etc.
Traditionally car manufacturers were the most boring clients. Most of the ads were conservative. Cars nicely dispayed with some blurb beside - ad is done. But, nowadays there are so many great cars, that that companies turn to marketing as the last resort to stand out from the crowd.
Designers working with hi-res images need bigger storage space and bigger bandwidth than the average Mac user. We need a bigger email account as well. gMail gives you 1GB storage space and it can send attachments up to 10MB, so you'll have plenty of room to send and receive zipped artwork. Hopefully the 10MB attachment size limit will go even higher in the future.
To continue on yesterdays theme of Arab designs and an earlier post about Adobe fighting software piracy, let me show you a DM that Adobe sent out recently. When you remove the red wrapper, you find a brown paper bag with holes for the eyes. On the side of the bag it reads: "Something to hide your face in if you get caught with pirated software."
The Saudi Arabian Airlines logo freaks me out. I realize that the swords are part of the national iconography, but I can't help but think of plane hijacking. I mean what were they thinking? It's an international brand! Surely they should've thought about the fact that any aggressive or disturbing imagery might hurt their brand.