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12kozioa's picture
46 pencils

Blue Logo

This is a complete logo redo for 'blue'. In my opinion, the original balloon logo could have easily swayed from looking free to looking alone, as well as looking childish, which was evident in the feedback I received.

Blue, for those who dont know, is an idea for a telecommunications company to the average consumer. The basic idea behind 'blue' was using technology in a simplistic and free way-the name of the company represented all vast blue things (such as oceans, the sky, etc.)

This new logo was designed to show those themes in a more metaphorical way, and hopefully avoiding the depressive side of the colour. Specifically, the logo can look like a flame- something that is the free, ignited- while the logo can look like a simple droplet of water.

What do you think? Is it professional and/or represents the idea of 'blue' well? Any thoughts are welcome.

Commenting on this Image is closed.

12kozioa's picture
46 pencils

ps. srry about the pooish brown- it looked a lot less putrid in illustrator. ill see what i can to do to fix it.

qwertyale's picture
1833 pencils

> tired helvetica
> heavy downforce of this drop depress me and I'm crying ={

yes I'm brazilian xD

3dogmama's picture
1991 pencils

I don't feel this one is working...reminds me of a gas company.
Why not step away from trying to tie an icon to the word and just experiment with the letters themselves?

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

robbie's picture
356 pencils

16 billion colours and you choose the one i cant create !??!

www.jackmancer.com's picture
545 pencils

qwertyale said it before, your background is an artificial 'Wow' factor. Ditch it.

But wait, just ditch the logo too, because you used a non-unique symbol (waterdrop) for a logo.

ranamaju's picture
236 pencils

This is not 'vast'...

rather why don't u try a Blue Rectangular & put 'blue' in one corner in reverse

Thanks!
RANAMAJU
--------------------------------
- -

qwertyale's picture
1833 pencils

Repair his other versions: he wants fluid, not squares =]

yes I'm brazilian xD

Leaky Penny's picture
2616 pencils

No no. A drop can't simultaneously be a flame. You need to do some word associations.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

qwertyale's picture
1833 pencils

SOURCE: Nervmedia CLIENT: The Waterways Corporation.

yes I'm brazilian xD

3dogmama's picture
1991 pencils

bl
ue

or 90 degree angle them to one another...

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

Leaky Penny's picture
2616 pencils

I just blue myself!

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

3dogmama's picture
1991 pencils

Hope you made money off it!

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

caoimghgin's picture
841 pencils

A natural gas company? Jeeze! For the love of God! I am this close to writing a lengthy, blue language infused diatribe against posters who can't design themselves out of a wet paper bag and want us to give some sort of constructive criticism. You're just not giving any of us anything to construct with!

Without my sense of direction, I don't know where I'd be.

Leaky Penny's picture
2616 pencils

They are actually designing for a telecommunications company. Also, I'll proof read said diatribe for you.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

qwertyale's picture
1833 pencils

tell him electronic machines aren't all water proof =[

yes I'm brazilian xD

caoimghgin's picture
841 pencils

Glad to have the help. I'll need to drink 5 hours straight just to get it right.

Without my sense of direction, I don't know where I'd be.

Art D. Rector's picture
2769 pencils

Too abstract. Where is the communications connection?

import60's picture
74 pencils

I thought it was alogo for a gas company. Plus the telecommunications aspect is not there.
If you keep working with an apbstract logo think about attaching a slogan to help communicate waht it is you do.

aroberts's picture
262 pencils

try again!

monkey1979's picture
684 pencils

as Robbie said, all I see is a naff version of the British Gas logo. COMMUNICATE!!

living on dreams and custard creams.

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