Blue Pixel Studio Logo last post

For me, his forum is entertainment, not work. If I feel I can help another designer who's asking, I do. If you somehow feel the comments I made on your work were without merit or were not an informed opinion, that's fine. (After you have printed letterhead & business cards or tried to fax or laserprint the logo with the typography, knockouts and gradients you have designed, please come back to this forum and re-read the comments that others and myself have made.)

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I have avoided showing my own work on this forum because I get enough critique from my clients! I don't promote myself, so I'd rather show how I promote others. I give my clients the respect to judge my creativity level.

I have run an independent graphic design office for 25 years. Besides identity and design for print, I have worked with museum and gallery exhibition design, performing arts promotion, architectural graphics and signage, and advertising design.

Here's a brief sample of identity designs: image 1

Each design goes through concept development to fit the client's needs. Here's an recent example used in the final presentation of the 'brand story' : image 2

Even the most minimal of typographic logos must fit the need of the client. Here, "Imago" needed to fit the high-end gallery niche and audience for advertising in national publications like ArtNews and Art in America. Even the most simple thing like choosing the appropriate typeface must be a process of finding solutions for the client and meeting their own unique aesthetics. How it is set, scaled in layouts, printed, embossed, die-cut... all of those are design issues which create the identity. Here's the gallery logo shown on the current invitation poster I have being printed this week: image 3

The minimal design of the logotype needed to be applied with the architecture. Here I had the logo plasma diecut into 3/4" stainless steel for exterior signage: image 4

I do advertising graphic design for a major resort city. This is an element of the current campaign. I tried to emphasize the typography and use it to relate to other print pieces and the large-format outdoor displays: image 5

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So with that said, I have some experience working with clients, agencies, collaborating with marketing professionals, as well as realworld experience in the production of graphic design for print. I know that clients hire on the quality of work as well as design sensibility.

When it comes to self promotion, I show clients my work. In your case you're introducing yourself and your design sensibility to potential clients with a logo. My critique of you logo is that you have some issues with the typography that needs new solutions. Time will tell if those potential clients feel the same.