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Brand Exploration

rob.grandison's picture

Hi, I am currently working as an in-house designer for a catering company. I want to rebrand their generic restaurant name of Refresh but am fresh out of ideas for it. This is all I have come up with so far... But I would really appreciate any creative input or ideas that any of you kind friendly people have to offer.

Brand Exploration
natobasso's picture

It's a skeleton, a start;

It's a skeleton, a start; but not finished yet. Try to make the logo/lime more cohesive. Right now it's just sitting there.

The logotype is okay, but not very refreshing. Pick a more dynamic, exciting font. Here's an example I found when I searched for "catering" on logopond.com. It's a great resource. Anyway, here's the sample:

Keep going with your ideas. I like the energy you've got going so far.

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Powerpoint is not a design application

rob.grandison's picture

Thanks

I love that website! just having a trawl through and hopefully might see something that gives me a spark.

rob.grandison's picture

Redevelopment

I have had a bash at a redesign... how do I upload a new image?

natobasso's picture

Upload the image to a

Upload the image to a website or something like photobucket or flickr and post the link to it here; just use a img src html tag as I did in my previous post.

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Powerpoint is not a design application

wassy_k_l's picture

The lime

The lime makes me want to see a more "juicy" font, something more dynamic, as stated above. I want the "fresh" to burst. Does that make sense?

lotsamottsa's picture

a start

I agree it's a good start. I'd like to see more defined lines in the lime, or maybe play more with negative space in illustrating the lime. What if you tried a funky funky font that wrapped around a part of the lime in a cool way? Just a thought. I like the colors. I think you can push this a little further to come up with something cool.

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