an All Creative World site
Vootie's picture
1598 pencils

Google Taps Classic Commercials and their Creators for its Re:Brief Initiative

It's hard to disagree with Google that, after almost 20 years, online advertising seems to be stuck in something of a rut. For its Re:Brief project the search giant selected four classic commercials from the the sixties and seventies, then rounded up the creatives responsible for them. The idea was that by having them re-imagine how their vintage work would fly when rethought for our digital age, such insights could "help shape the medium of the future, prove that great ideas come first, and inspire a new generation of creative minds along the way."

The result is a full-length film, with additional material provided on the Re:Brief site. While such efforts by Google to kickstart creativity in the domain of online advertising are certainly self-serving, one can only hope that agencies will wake up and work a little harder or risk having online advertising become completely irrelevant. Or is that inevitable?

Commenting on this Blog entry will be automatically closed on August 21, 2012.

qwertyale's picture
2048 pencils

Very interesting first 0:20.

—

yes I'm brazilian xD

Creativebits is a blog about Creativity, Graphic Design, Adobe, Apple and other related subjects.

Featured Images

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.

Marketplace