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mara06's picture
2548 pencils

Branding for a Web-based client

So this guy walks into a bar and says, "I got a new online company that sells fertilizers for fish farms and regular beans-in-the dirt farms in both liquid and solid forms. The fertilizers are chemical, but I have a Green soul. I wish I could have a company name and logo that would just say all that for me."

I'm such a sucker for sob stories in bars. So this is what I came up with.

Mara

Commenting on this Image is closed.

natobasso's picture
3953 pencils

Hey mara! Nice first round.

I do suggest, though, that you remove the color. Does the logo still work? And separate the icon from the logotype. Can they be used separately in different branding applications and still function?

Remember, the client need to 'show everything with the logo' should not outweigh artistic decency. :) The logo takes on meaning through branding, not by 'showing' everything it's supposed to be in a literal fashion.

The font seems a little out of step with the 'green' style out there currently. Go to logopond.com and type in 'green'.

Keep churnin! And have a few more drinks at the bar for me, wouldja?! :)

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Powerpoint is not a design application

mara06's picture
2548 pencils

Nat, I designed this thing about 9 years ago. It's long gone ;-)

Mara

natobasso's picture
3953 pencils

Sorry, someone else commented on it and it showed up in the recent posts list...

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Powerpoint is not a design application

mara06's picture
2548 pencils

No need for sorry. I did in fact just post it, but it's old work. Has to do with the request Mokenke made, that those of us who post frequent remarks about other people's work pony up some of our own. Since I'm between Web sites at present, I couldn't aim him at my online portfolio, so I uploaded a few samples here.

I can't help asking: WHERE WERE YOU nine years ago, when I really needed you?!?

:-)

Mara

natobasso's picture
3953 pencils

I was in Arizona doing graphic design. :)

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Powerpoint is not a design application

mara06's picture
2548 pencils

That must have been heavenly. It's a gorgeous state (or so they tell me). Is that where you did your newspaper work?

Mara

natobasso's picture
3953 pencils

I've never done newspaper work, just magazine work (San Diego Magazine). I worked at MTX Audio and a few other companies. :)

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Powerpoint is not a design application

mokenke's picture
315 pencils

I understand this is a finished logo but here are my thoughts:

1. I wonder what it would be like without the circle behind

2. The d is actually higher than the other letters

3. kerning feels irregular

4. The fact that the design is touching the frame's edges, makes it look like you ran out of space (i know this isn't really part of the design, but it counts as it is displayed in a frame)

I agree with natobasso for the most part

Cheers.

5.

mokenke

mokenke's picture
315 pencils

Thanks for posting. It somehow feels better.......

mokenke

mara06's picture
2548 pencils

Glad you're satisfied. I think that after over 20 years of design work, I have the right to sit at the table with the big kids and talk about what works and what doesn't. I hope you agree now.

Have you seen the other three things I uploaded? Feel free to comment on them, as well.

Mara

mara06's picture
2548 pencils

The design is touching the edges of the frame because that's how things living in white space will upload here, unless you force the issue with one of several tricks I could detail if I weren't already over three hours late for lunch, so I won't. Click on View Original.

Mara

mokenke's picture
315 pencils

ok

mokenke

mokenke's picture
315 pencils

Hey Mara, don't get me wrong. You have the full right to comment and sit with the big kids and talk. This site is for that. I too have the right to expose my points of view don't I?

Even if you have 200 years of design experience, your work is what speaks. With two decades of experience you must have a ton of work to share, why not share it?

Thanks!

mokenke

stephanie's picture
518 pencils

First of all, since this seems to be the thread that this conversation ended up in, I'll say it here. Thanks Mara, for posting your work, even though you didn't need to in any fashion.

I disagree strongly that everyone here that contributes needs to post their work. The reason I haven't posted very much is because I'm working with a company that must be careful about what work is let out and at what times. There are reasons behind this - but nevertheless, I'm only really comfortable posting things that I do on the side in my free time.

Does that mean I don't know what I'm saying when I critique? I think not. Sure, I have my own opinions and so does everyone else - but that is what the flippin' site is for. Chill out, look at some designs, and hear what people have to say. I do believe that it is the work that speaks for a designer's quality - but I do not think this site was meant to prove who is better than whom.

I've had my rants and my sighs about seeing work that is less than good - but hey, I'm still critiquing because I figure if I give my opinion, others will give theirs, and that's what I like to read. Sometimes the people that have less than great work give the best critiques and point out things other people don't see. I don't want people to stop giving their opinion just because they don't have an online portfolio or have the inability to post their own work.

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Perfectly Lost Designs

mara06's picture
2548 pencils

This whole "show me yours or shut up" thing is really insulting, but I'm trying to play fair.

Mara

mokenke's picture
315 pencils

All I know is that I am expressing my points of view as everybody else here and if my ideas don't sound right to you, there's no need to feel insulted. I certainly understand if you don't want to post or if you can't post.

My intention was never to create a bad vibe.
peace.

mokenke

Leaky Penny's picture
2616 pencils

Wow, everybody needs to chill. I, for one am grateful to Mara for showing her work. There's a lot of peoples work I like seeing here and some I would like to see. Does that make me the bad guy? HELL no. There's a lot of things we *don't* have to do in life, but I believe for the sake of the small design community gathered here, and out of respect for each other, we should...WHEN we can, IF we can. If someone doesn't want to post, by no means does that make their opinion on other peoples work less valid. Posting up your work does add a bit of leverage to your comments and reinforces them to a certain extent in *my* view, but not nearly enough to even be mentioned. Don't post cause you feel forced to, post cause you want the help or you just want to show others your way of viewing things and seeing life and ideas and concepts.It would be in the spirit of helping and sharing with each other. And to each and everyone here who contributes, whether you get 100 comments on your work and do 20 revisions and post up all 20 or if you just post up one piece every blue moon, I thank you.

Now the way it was done might not have been the most tactful way in the eyes of some people, and it probably came off as very rude ( I know I was kinda uneasy when I read it) but since when did we become a gang of sensitive pansies? We can take criticism in our daily lives and aptly turn the other cheek and leave with feedback that can make us better, but we can't take a request from one of our peers to post up work? Granted, the timing of the request might of been bad ( and poorly worded), simply because Mara was asked to showcase her work after making yet another productive and helpful critique.
Now using Maras work (or anybody for that matter) to gauge if we can trust her critiques or not is professional, ethical, hell, it's just plain stupid. I've seen Mara give feedback on a lot of projects and more times than not that bit of feedback was exactly what the project needed to simply be better. What was Mokenke's true motivation behind asking to see her work? I've always wanted to see her portfolio actually. But not just hers, but lots of people here. I click on links, go to online portfolios, read bios. Do I do it because I feel these people have something to prove to me? No. I do it because I want to see, out of sheer curiosity, what these people have to contribute to the art world.

"Show me yours or Shut up" You're better than this Mara. Yeah, it did sound like it, but what harm is there in showing off your work. If it manages to shut him up (in the nicest way possible) why not? Where did you get in Mokenke's request that you had to show your work or stop critiquing, especially after he's said so many times that he just wanted to see some of what you have to offer? Does professionalism end the minute you step out of the boardroom or get off the phone with a client? If you absolutely needed to prove to him that it was pointless for you to post, or that you had nothing to prove to anyone ( which of course you don't) why post at all? Again, what about everyone looking forward to seeing your stuff? All of your posts *were* appreciated but tinged with bitterness it seems. Again, why post at all if your so firmly believe you had nothing to prove?

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

mara06's picture
2548 pencils

You've more than hinted that I'm unprofessional for getting a little testy about this whole "put up or shut up" thing. Yes, that's how I took it -- sorry. I'd like to say that I spent the better part of five hours preparing and uploading some old stuff of mine for Mokenke and others because I thought the request was valid, if a little off-putting. Normally, I would just have suggested Mokenke take a look at my Web site, but when I switched Web hosts a few months ago, the contents of my site got lost. Every damn scrap. A member of this community is working with me to reconstruct a new one. Until that's done, I have nothing online to show in response to requests such as Mokenke's, thus my efforts to please.

Artfiend, there is no harm in showing my work; of course not. That's why I had an online portfolio, and will again. That's also why I use my real name, URL and e-mail addy here; check my creativebits profile. Anyone is welcome to get in touch if they wish to discuss something with me privately. Given how transparent I have always been here, I wonder why you're singling me out for such harsh judgment. I am, after all, the ONLY member of this community who has responded to Mokenke's request -- which was, I would also like to point out, not specifically directed at me. ;-)

Cheers,

Mara

pokie's picture
1198 pencils

I like it, it's nice and refreshing. 9 years ago? Holy crap! Yeah, you were a bit ahead of your time... the leaves thing is super popular. Over done, even. Anyways, I like this.

And... for what it's worth, I've been a member of this forum longer than most people in this thread. And I've posted like 2 things of my own. ;)

mara06's picture
2548 pencils

Thank you, Pokie. I don't know about "ahead of my time," but a pretty heavy percentage of my client base for the past 14 years, since I moved from city to country, has been environmental organizations of one kind or another. I'm afraid my work from this period is full of leaves. :-)

It seems that many of us who are established designers, perhaps also with many established clients whose demands we already know how to satisfy, don't feel the need for help on our projects as often as those who are just starting out, or shifting gears from something they know cold to something they're a little in the dark about. I myself have only posted a couple of times, once receiving no comments at all, so I guess I just quit bothering. Even so, the give-and-take here can be really energizing. I've learned a lot here and hope that will continue.

Mara

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