Broadway Massage

Overall I like it. The magic is certainly all coming from that palm. ;)

The fingers don't quite fit right with me though, not sure if they need to be thicker or what, or maybe they need to be a bit less than straight to compliment the rest of the hand - thumb included - imho.

Yes definitely more life-like fingers and hand required. Also don't believe the circle is necessary or adds anything. You might want to do something original to the text too - make it your own. Not that I'm recommending it, but you could go totally overboard with the swirls in the a's and the e. Or maybe just one in the o.

i think the fingers are too far apart. and the thumb is not far enough away.

The issue I see is that the thumb is much thicker than the spiral where the two attach. Need a smoother way to attach the two. If the type is meant to be to scale, it's dwarfed by the symbol. Adding some unique touches to the type would be good, but another spiral would be too much.

Besides that it looks pro and communicates well. Kind of reminiscent of the Time Warner eye.

another thing you might consider is rotating the whole thing a few degrees counter clockwise. i wonder if the middle finger being straight up and down makes the whole thing feel too static and mechanical?

the thumb is also a bit too similar in length, thickness and starting point as the pinky finger. but if you lower it too much. the thumb + the swirl may start looking like a snail...

i'm pretty sure you werent going for an anatomical hand rendering. but i think as it is, its a bit too "icony" for the subject matter.

Great posts everybody!

I've got three massage therapy clients. Where I live, it seems like there's one of 'em for every 12 people in the county. Anyway, 90% of this ubiquitous crowd uses some variation on a hand and a spiral. Take that for what it's worth.

My first thought when I spotted this was that it looked exactly like those little hand impressions kids used to make in a small pie-plate filled with plaster. After it hardened, the kid would paint all around the hand print with some primary tempera color, and the teacher would fix a hanger thing on the back so it could be hung up on a wall. My mother saved the one I did in first grade. It was lime green, in case you're aching to know. :)

All of that aside, if you're married to the hand idea, I like the idea of rotating it a bit to give it more energy. I would also thicken the whole thing up, fingers and all, including the spiral part, which presently looks a little like a slice of jelly roll.

Both the circle and the font are ho-hum to me. How would it be if you reversed the blue and white so you wouldn't need the circle to make the swirl work? And how about the middle finger being not quite so long?

Sorry, dahling. You know I love you and your work!

Now, THIS is what creativebits is all about! Designer uploads a mark, creatives from around the world weigh in on how it can be improved and then it gets improved.

More comments to follow...

@John Askgill -- "The magic is certainly all coming from that palm." Fantastic! Glad that came across.

@mara06, @wgzn, @mrcoupon, @Art D. Rector -- You guys were focused on the fingers, and you totally nailed it. Increasing the thickness of the fingers considerably achieved a better visual balance with the spiral and also helped the thumb to be more thumb-like. Also reduced the pinky length as suggested.

To address suggestions I did not take...

1) "Increase thickness of spiral..." -- Reducibility issues and balance of neg/pos. Just not going there.

2) "Rotate..." -- Wasn't feeling it, but I did try!

3) "Too icony..." -- Hey, that's my 'thing'. It's what I do.

4) "More life-like hand..." -- Love 'icony' feel in designs. Can't help it.

5) "Font ho-hum" -- Aww come on! It's Museo rounded!!! It's awesome!

Alright, if I can convince the client not to destroy it, this is it for round 1. (but maybe I could tweak that thumb....just...a....little....AAAARRRGGGHH!)

yeah. i tried rotating it. and i agree that it looks odd.

but your thumb and pinky are still wrong. the thumb needs to start lower on the palm and the pinky needs to be closer to the other fingers, more splayed out and a little bit thinner

kinda like this. (my pinky rendering may be a little smaller than i intended...)

Really appreciate the upload wgzn! OK, well, I'm not quite done with it yet. I'll see what I can do with what you're showing.

About rotating the hand? I tried that, too, and it looked to me like another childhood hand project: making a turkey out of a tracing of your hand. So, no rotating!

I'm still not feeling the font magic at all. It adds to the stiffness of the whole design. Isn't massage therapy all about relieving stiffness?

Oh stop it! ;-)

i hadnt even looked at the font. yeah. it says gelato shop or maybe pool company to me WAY more than massage

Would happily take font suggestions guys!

Ouch!

Ok this is definitely a great start, I like what everyone has had to say about the fingers being a little odd. The palm is definitely conveying what you wanted as well.

An idea for the fingers, perhaps try separating the fingers from the spiral with a similar negative space width that is found in the spiral. Just an idea.

The font is.. alright. I'm not quite sure how I feel about it. It's clean and legible, but it doesn't exactly say masseuse. I would say that you should stick with the serifed fonts though. It matches the spiral/swirl/thumb area of your mark.

Overall great work.

Cao - the font you have is fine (quite appropriate imho). Just make it your own by adjusting the letters or something. Treat it like part of the art - not a font carved in stone.

I don't like the proportions and vertical version... it makes the symbol so heavy and flattening the logotype.

You need to reduce the symbol and amplify the logotype.

Put Brooklin Massage at right and align down to the symbol.
Divide the logotype and put Massage under Brooklin left aligned.

That's it. Tested, approved and certified by Qwerty Bureau Inc. xD

I read this post yesterday and this morning while traveling to work I saw this logo along the road :)
http://www.brandsoftheworld.com/logo/teva

Nice catch jezefk!