Brouchure for landscaping company (side one)
mikelufholm (89 pencils) | Tue, 2009-02-17 22:07This will be the outer page of a three panel brochure. The in side is still in progress, but i will post it as soon as i have the rough draft completed. Please let me know what you think.. good or bad, i like constructive critisism :)
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i'm not sure where to start.
drop shadows can be so very evil, so very evil... first, kill every "special effect" on the page. none of them to anything but make it more difficult to read.
honestly, it's just bad. hate to come across too harshly, but the only elements that are the least bit interesting are the shapes on the front panel, and even those don't quite mesh (the bottom three with the main one). and you abandoned that element on the back panel to put in a feathered oval. the fonts are bad, it's all centered and all caps.
look at those shapes on the front page. see how you have some flow with those shapes. that at least has some visual interest, even if it needs some adjustment. the back panel is a big stack of centered stuff. is there anything visually interesting about that? and you have completely contrasting fonts. they don't go together at all. a cartoonishy handwriting font along with a conservative font along the lines of bank gothic.
i think you need to go back to the drawing board and sketch this out on a piece of paper with a pencil and figure out how to set up all of your elements before you assemble it on the computer.
You have the right idea with the lines and contours they just need correspond with one another better. Drop all effects if you want to apply a drop shadow effect, not say you should, try duplicating your text, change it to black, send it behind your other text and offset it 2pts left and 1pt down.
Also, on front, stay away from brush script type font for the phone number. Makes it look like a church bulletin and it can also give it a daycare or child like feel using that font.
A+ and header look fine. Would be nice to see if you could violate the Plus sign some more, see you can make it an element instead of two words that live side by side. Just a thought on that you may have no power over that part.
As gwells said, sketch out your ideas first. I know that its far easier to just move it around on the screen but if you draw it out it makes you really think about it prior to doing it. Greater chance of care involved in the design because to mess up could mean you start over and an hour washed down the drain. Sketching is going to be hard to do its a discipline if you havent been taught that way but in the long run you will be far better off as a designer for it.
SL
It's a start.
The segregated urn shape on the front panel is interesting. Lose the drop shadows as commented above. Try Gillsans as the font family here and downsize the tel number a bit. If the target audience is high end, I would introduce a more elegant feel into this piece.
Good luck.
3 dog.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Make the whole thing tan, don't make the "front" white. Remove the stroke around the front panel. Remove the vignette on the back image. Remove the effects on all copy. 2 orphans. Picture on back doesn't scream landscaping... pick a different picture here. Maybe a detail, like the main one on the front, it's nice. Don't put a box where the stamp goes. On front cover: why does the main one go to the edge and nothing else does? Right justify it with the 3rd one on the bottom.
Needs more cowbell.