The new company I started working for needed a brand spankin' new identity.
The bosses wanted something blue, stylish, but still traditional.
Industry: hospitality
my little blog:
http://www.notv.hu
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Not doing it for me. I have the impression of the BTI sinking in a sea of blue. The tracking of 'business technology international' to make it forced justified doesn't work for me either. Change font perhaps? Let it rag on the left & right?
Can you post some more ideas perhaps? Are you sure this is a hospitality industry?
Without my sense of direction, I don't know where I'd be.
Cutting off the BTI on the bottom looks like a mistake. The forced justification is very awkward with these words. Sometimes that works, but usually, it doesn't.
I also wonder if this is a hospitality business. The name indicates otherwise.
Mara
well, we're developing hospitality systems. all the ideas were even more lamer.
my little blog:
http://www.notv.hu
Really?!
Hey, we all support you in rising to this challenge. Give your bosses something that will knock their socks off and raise their brand above the generic and into the realm of remembrance.
Can you take a few more stabs at this?
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Powerpoint is not a design application
My latest web design work
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Dirt and Rust
I must agree with everyone above. You have included so many overly done logo elements...overall it seems very pedestrian. The color blue is overused in the business school world. Maybe try something different like a brick red or burnt orange. But from the design of it try something more cutting edge and different!
just thoughts...
[a]
Suggestions.
Colours: Try a brighter blue and add in a minor second colour such as the opposing orange. Provides tension for garnering attention and imbues the look with the "warm" hospitality theme.
And as Mr. Natobasso has wisely pointed out before, revisit the logo design, but begin all as black shapes only prior to introducing colour.
Font: Once this logo is reduced to fit on company stationery and the like you are going to have problems holding the thin serif font in the three stacked words. I would either bold up the font, or try a stronger, bolder one all together such as Goudy--traditional, or sans serif Univers--plain, but with some treatment could be made quite stylish. (I'm a real closet fan of it.) It also wouldn't hurt to try Optima Bold (font favoured by Revlon) Meta, or Copperplate bold--a stylish classic. All fonts whose bold lines can hold their own when reduced.
Cutting off the letters BTI--agree with the others. Doesn't work here.
Without knowing more about what type of hospitality systems your firm develops, it's difficult to offer any sort of visual suggestion.
Good luck.
ttfn!
3dogmama
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
You're too kind! :)
I think you should take a look at the logos in the hospitality industry, the good ones. I think you'll find they all have a small element of both class and fun in them. Here's some examples:
The point I'm trying to make is a logo represents your brand. Marketing tells people what that brand is about. You can't do both jobs with a logo and make it look good.
Try to simplify your brand; what does BTI represent? I'm sure it represents more than just the initials in your name (though this worked for IBM and others it shouldn't be your only option to try).
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Dirt and Rust
If you guys want to see some fantastic branding in the hospitality industry, check out: Sofitel.
As for the BTI logo, I agree it does appear to be sinking:) The justified text looks a bit off, too.
I think the colour and font is quite nice. Maybe sketch a few concepts and play around with it a bit more, it's got potential
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