Bullet Energy Drink Final
Doug M. (421 pencils) | Thu, 2008-11-20 23:01
This is a new project that I did for school. I was told to redesign a energy drink logo. So I chose Bullet. An obscure energy drink with a really cool name. The current design for it seemed to not be exciting enough to me. So I livened up the colors and made everything by scratch. I feel like the top part is a kind of funky. Please critique that. Maybe it's not too late to fix it. This is meant to be wrapped around a glass bottle, whereas the original was a can. It's all vector. My first serious vector work. I'd like opinions for future projects and perhaps a little critique on this current one, even though it has already been turned in. Sorry I haven't posted any new stuff in a long time. Lots of school work. Not enough time to get down to business and work on something for myself. Anyways, critique! :D
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I didn't read everybody's else critique on other one, but the rocket totally looks like a lipstick to me....And the style of the "bullet" is way different from the style of the swirlies, think it might be better if the lipstick was more professional looking...kinda looks Napolean Dynamite-ish. I really like the swirlies tho, very retro..
www.abovegraphicdesign.com
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I agree with Lipstick. I love the colors and the swirls.
One thing I noticed. It looks like the nutrition info is going to line up with the front of the label. I suggest moving the name of the product toward the middle of the entire label- that way when you wrap the bottle and put it on a shelf, you won't run the risk of interrupting your design by the nutritional facts and bar code.
There is a disconnect from the top graphics and the bottom, and I think it is the white background. What would happen if you made the background lime like the label and fill the foreground with just the swirls. Make it more of a texture, instead of repeating the same graphic from the bottom label.
Julie
http://www.luckybirddesign.com
I like the texture idea. However, I have already turned this project in and am working on my next one. I am designing a poster for a band. I am doing the band: "Why?", and I don't know what other band I should do yet. The other one has to be very different. I'm thinking maybe Joanna Newsom. :)
good fix with the barcode
but you forgot some of the other things I mentioned such as 1/3 rule. the glue strip is not crucial for your purpose but I don't know what your professor expects of you either. there should not be ink on the gluestrip.
the nutritional info is ok where it is, it should be next to the glue strip which should be considered the "back"
of the bottle. "front" should be the middle 3rd or maybe just a touch less depending on the size.
also as mara pointed out the barcode should print with the bars oriented horizontally on the container so the laser can read it in a straight line oriented vertically (look at a bottle or can you'll see what I mean)
all that's left to say really is that if this was a real client, you'd want to come up with as many versions as you can, and choose a few of the best to present to them. especially one as bold as this, because some people like bold and risky, while others do not.
"...and mamma cried: Watch out where the huskies go, don't you eat that yellow snow" - Frank Zappa
just as there are rules for barcodes, there are also rules for nutritional info, and other Standards and legally required graphical elements. you can download them as a PDF or find them on-line. maybe links to such things should get their own menu on this site Ivan :)
"...and mamma cried: Watch out where the huskies go, don't you eat that yellow snow" - Frank Zappa
If the UPC is printed on a label, it doesn't matter-- the label will be flat when it prints. I'd be more concerned that it won't scan because of the color rather than the orientation. The NUTR box should also be a different color (such as black on white) because there are laws that there should be adequate contrast. But, being as this is for a class, none of that really matters. I work in packaging too.. ;)
All that said, I don't like the actual design. Not sure what it is. The design is overall very sketchy (in a bad way) and the copy is hard to read due to the fluorescent green background with white copy. Make note in your next versions to make sure there is adequate green around the art elements, right now, the green would end where your bullet ends which would look pretty awkward. Back to the drawing board, please.
having worked in printing and knowing that tolerances are very important, I can tell you that while it may be fine sometimes to have a short barcode printed around the curve as opposed to along it, anything you can do to help the barcode scan properly is welcome. Best practices would be to have the code print along the curve. A barcode that won't scan is useless and you won't know it until it's wrapped around a bottle and shipped to a store.
It's a simple geometry issue. it may be printed flat, but it won't be flat when scanned. Perhaps newer scanners can correct for this, but should you count on the end user having a scanner that will?
This may just be for a class, but we don't know what his professor is looking for from the students from this project, and this may also be his profession some day and it's important to think of these minute practical details as design considerations rather than letting them be someone else's problem further down-stream and costing your client more money/time to fix them.
The bottom line is: You can make it look as pretty as you want, but if it doesn't do what it's supposed to... it's useless.
"...and mamma cried: Watch out where the huskies go, don't you eat that yellow snow" - Frank Zappa