business card 2
nathanlewis (31 points) | Thu, 2006-06-15 18:08a new try at a personal card for drumming up business (yes I do have a day job ;-)

Commenting on this Image is closed.
a new try at a personal card for drumming up business (yes I do have a day job ;-)

Commenting on this Image is closed.
Overall you have a very solid design and the colors work well together. Here are a couple of things that struck me right away.
[1] The text is way too close to the trim (especially the top right)
[2] Bottom address line isn't centered (out of balance)
[3] Company name is a bit lost
[4] The nut graphic is a bit too large in scale
[5] Multiple logos are confusing
It's confusing with what appears to be two different logos. (The top left 'fish' and the 'nut'. Also, why are these logos different than the one on your website? You should be consistant with your branding. Right now it's all over the place.
I also like the tagline you show online, "Building Your Business Website". I had no idea what this business did from looking at the business card. That should probably be on the back of the card with your web address which would leave you a little more room for the enlarging the company name.
With some minor alterations you should about have it nailed. [No building pun intended]
P.S. - You could save a little cost on printing by cutting back to two colors (PMS Orange and gray and dumping the black)
I agree with most of what NRG has to say. Personally id trash the orange and grey altogether but that is just me. Maybe ive been seeing too much orange lately hehe. Ultimately NRG is right in bringing up the business cards intent - to tell someone who you are and what you do (unless you can afford 10 grand on business cards then it doesnt matter)...
If you are a director, what are you a director of? (directing traffic on a freeway?), yea know? =) Stick with something your recipient will be able to relate to why his motives were succumbed by your service so to speak. If you offer construction, then a director of new business development, if you offer design, then art director or creative director, or what have you may.
The fish mark top left is on-the-fence altogether, because it also represents the symbol of evolving christianity. Just be careful, you dont want to limit the demand you can service.
;)
am i mistaken, or is the image skewed? but it looks like an odd business card size.
I think i'd get rid of the fish in the top left, fix a few of the prementioned things and you have something good. I like the bolt, but like said it looks a bit too big. and the only thing after that is the text on the bottom is oddly off center. it looks like it was placed there by mistake and not by design.
as for the color, i've seen them around a bit lately but i still like them none the less.
keep us posted
____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us
I can't tell from the card what type of business it is - from the nut it looks like it could be anything from building construction to car mechanic to nut supplier, though the nut is nice I tend to agree with others that it's too big and if it's not your main company logo then perhaps shouldn't be there at all. Also the drop shadow seems like such an amateur thing - I don't think people care about such details, they just want your name and contact details, and what your business is about.
Personally I would lose the nut and drop shadow (the nut may have a place on the website though - try rotating it through 45 degrees and using as an icon for a subsection), in the orange section include the house logo from your website on the left (on the flat orange background) with the company name and tag line next to it, move the web address under the email, and then rearrange the central text to balance it out a bit. You could even lose the grey altogether and just have orange at the top and white for the rest, with dark or black text. I feel you don't need to put P: and E: in there as people know what these are anyway; you could have a telephone symbol to distinguish it from a fax if you like (there is a font that has one, can't remember which it is though).
On first viewing I thought the nut was a robot in a tuxedo. I showed it to my wife and she said a man in a woolly hat with a dickie bow. The nut only appeared to me once I had read the comments above. I agree that the card is a bit busy.
Yes, the robot in a tuxedo is the first thing I saw too!
so i went on the site, and the logo there is a house with soemthing in it. then i come back to look at the card and you have a fish, with what looks to be a factory inside of that. not to mention the star next to it. and then throw ontop of that the bolt.
i'm getting confused.
i'm not sure what the logo for your company is, i'm not sure which to look at.
always think of the bigger picture. take any big company and look at their branding, they'll never have 3 logo's other then a products logo. especially not 2 different ones on one business card.
follow the KISS rule. Keep It Simple, Stupid
the stupid part isn't about you, you know your business and your information. the Stupid is for the OTHER person/people. lets face it, we're living in a society that's getting dumber by the day! keep the information simple don't over burden the person reading it. 2"x3.5" isn't much space to put information, so make it count. 2 logo's is killing ya. :/
keep us posted..
____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us