Business Card and Letterhead

i like the logotype. But, in my mind, there is conflict in the concept. You have the "E" above the baseline to signify that it is emerging, which makes sense given the meaning of your company name. However, you then have ink drops pooling at the bottom and then dripping down. There doesn't seem to be any justification for this. In fact its detracting from your concept of "emergence" or "urgency". I actually like the solid green version with a soft glow behind it better. The only other thing is that i don't feel like your company name, or the logo, sounds like a design company. To me it says investing or consulting. Overall, you did a nice job though!

I like what you've done here!

I think the only thing that needs to change is your letterhead: Too much space is taken up by your logotype at the top of the page. Try to just use the logotype, not the background.

And maybe Emergent logo needs to have the top of the E included, floating above the box?

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I would say you need to get that tag line underneath and away from the logo. Like the concept.

Nice logo design!

three suggestions, two of which have already been mentioned:

1) it would look good if the top of the E in "emergent" were visible -- it would make it easier to read at a glance. It was the first thing I noticed.
2) the size and colour of the logo background is overwhelming in your letterhead, throwing the page off balance. it will also detract from whatever is written on the page.
3) the business card at the bottom look great but it really reminds me of a pack of clorets gum. but maybe clorets is packaged differently in the states or not even sold, in which case nevermind... :-)

This may be only a regional thing, but there's some company named Emergent that sponsors programming on one of our local National Public Radio stations. It's in some field related to technology, I believe. I don't know how well-known they are globally, or even nationally. Also, in our area, privately owned ambulance companies use green rather than red as their signature color, so the first thing I thought when I saw your designs was "Emergency" in the context of one of those green and white ambulances. Again, maybe only a local thing.

That aside, the other comments you've received are similar to what I would say. The huge green banner on your letterhead is overwhelming, and I don't think the sloppy dribbles add anything positive to your message. Neither of the business cards does it for me. The first one has the same drips that I don't care for in your letterhead. I would be more inclined to choose that one over the second one if you lost that detail. I'm not a big fan of gradients on business cards, so the second one doesn't ring my bells at all.

The idea of the "E" emerging from something is possibly a little too subtle to really get that idea across. Others have suggested making more of the top of the "E" and that might hep a bit, but then, is it only the "E" that's emergent, or the whole business concept behind what you do? I think if your design suggested that, perhaps using the entire word rather than just the initial, you might have a more powerful message, and could present it more effectively in less space.

Have you actually had the letterhead printed? You mentioned the business card is or will be on coated stock, but you can't do that with your letterhead (or at least, you shouldn't). I question whether the reflection will come across really effectively on uncoated stock. I'm also concerned about edge smudges on the back from the bleed with such intense ink coverage, which could also be an issue on the business cards, unless your printer takes special care to avoid this.