Business Card Front And Back
jjohnson1032 (68 pencils) | Mon, 2011-11-07 00:07
This business card is for a friend of mine. He wanted a lot of scoops of ice cream on the front, I talked him into putting them on the back instead. He wanted the slogan on the front typed as it is.
Commenting on this Image is closed.
This is the original card he's using. He is in love with this one and wanted a card pretty similar to this one.
...
Overall, pretty bland.
The lone ice-cream cone with the white background is suuuper awkward. Also the typography for the "there's a smile 'n every scoop" looks really amateurish – bad.
The back side is OK – front is horrible.
The "Smile 'N Every Scoop" font and its placement are not helping you. Please try a more substantial sans serif face, and without the mixed colors. Also, it seems odd to use an apostrophe in place of the "i" in the word "in." Usually, we see that used for "and," so at casual glance, the line reads "There's a smile 'n' (and) every scoop," which makes no sense. No need to capitalize each word, by the way. That makes it seem less like a quotation.
The masked ice cream cone is boring. My eye keeps trying to make it be an animal shape or something. And then I thought, why not put a smile in it?
Mara
Try a complete redesign and make it more tasty looking, bright colours, textures, creamy elements etc, I say You should print the business card on edible card, like rice paper - and have all different colours and flavours of card and say some bullshit like 'we're serious about scoops' or 'flava flav!' or 'what's your flavourite ice cream' something along those lines, cuz man I look at this business card and i get brain freeze, it hurts!
Edible rice paper is unsuitable for business cards. I hope you were kidding.
Mara
nope, not kidding, think outside the icecream box! :P
Why would you have business cards that would stick together and melt when touched?
Mara
Something to snack on in the car.
If underlying sheetcake isn't involved, I'm not playing! ;)
Mara
-It's not your fault, but the slogan makes no sense at all. Why is the in abbreviated as 'N?
-Logo is way better than before. Card colors are more professional.
-Two fonts on the slogan looks wrong. Especially when one of them is Comic Sans.
-Agreed that the cone on the front is pretty plain and needs to be punched up. Carving a smile in with a Bevel & Emboss layer would work.
-You don't need the "also try", a business card isn't the place to sell people. Just list the product lines that are represented.
-Sweet Potato ice cream is an abomination unto mankind and should never have been invented.
The idea - for a food service distributor - is not bad. They like this kind of thing - photos of their products on their cards, etc... But there are technical issues out the wahoo...
-The tagline... as Mara noted.
-The silhouette of the ice cream has a hard edge on it - amateurish looking.
-The orange side bar color is totally inappropriate for ice cream. That color would be good for savory food (meat) - not sweets which use brighter colors. It's also the wrong size - the back bar is wider than the front. And if you want it to look like a band running completely around the card - it's on the wrong side of the card (one side or the other).
But the biggest problem (imho) is - it's just not fun. We see a lot of jobs on the board here that should be really FUN to create and they always seem so corporate anal. Have fun with this - why not make those bands look like melting ice cream or something? Use wild colors - this is the job where you can get away with something crazy. Take advantage.
original is horrible. redo is SLIGHTLY better but a huge YAWNNNNN.
OMG (the original)
don't know the budget but you could make some cutting.
yes I'm brazilian xD
one of the disturbing trends im seeing in design is that so many people are going with "digital" (er laser) printing and many of their materials are web-only. so people who give two shits about color reproduction are an endangered species
I'm still learning everyday and I want to learn good habits and not just make it by on bad ones. What do you mean about their materials are web-only and people not caring about color reproduction. Like I said I'm still learning that's why I come to this site, I love when you guys tear my work apart and tell me its crap, everyone I'm around just says good job, I love it I need real critique.
"What do you mean about their materials are web-only and people not caring about color reproduction."
many clients and designers are designing things these days with gradients and shadows and all kind of things that would be either costly, troublesome or just flat out impossible to reproduce anywhere out side of digital printed (i.e. glorified laser print) or on screen.
my comment wasnt aimed directly at your piece. but in reference to some of the comments.
@wgzn I know you weren't just aiming directly at my piece, I was interested in your comment, a lot of times I do rely on gradients and shadows way more than I should. Thank you for your comment
Why can't you print gradients or shadows outside of digital? I worked in traditional prepress for years - those aren't new ideas. The hard part (traditionally) was creating the film - not the actual printing process.
"Why can't you print gradients or shadows outside of digital?"
of course you can. but my point is that young designers with limited experience and short sighted clients are too frequently deploying shadows and gradients and fine outlines, etc... these days without concern for how they may reproduce or resize.
how small is that text?
you have "try golden kernel popcorn" in less than 1".
i think you have far too much text in far too small an area. that's a whole lot of text in a very small space. it's really easy to get caught up in the artistic layout of a piece and forget the most important part: communicating information.