Business Card Logo pt. 2

I think in your case better to use only one FONT in logo. And in addition I think it is necessary to play with colors - letter "S" make is dark-yellow it will be better look than now! Success to you....

I would really encourage you to rethink your logo. I really doesn't look like your initials. To me, it reads "sick." Others see "sock" or something else. This is not a good thing.

You're too close to the edge on the right side. Give yourself at least a .125" margin. 3/16's is better.

I'm not crazy about the colours, but then I asked The Joker and he said he loved them. This doesn't prove at all that you have an understanding of colours, especially with the explanation you gave. Actually, it proves the contrary.

Must you use all three letters of your name? Have you done research on other photographers logos? I agree with Mara, scrap this idea and start over.

Seriously... Doomguy... Do hot pink and day-glo green say "professional" to you? No. You might understand the basics like complementary colors, but you obviously don't understand which colors are appropriate for business. If you insist on using a bright color like magenta or neon green use ONE of them with a neutral tone like a grey or slate blue. Try it and you'll see what I mean. THAT'S the kind of "edgy" color combo you MIGHT be able to get away with for this project (if done correctly). This current combination does not work on any level. There is also the consideration that your card - as presented - is going to be a ridiculous print job... 3 colors, one of them being a special ink (dayglo green).

So far as your design... nobody liked the logo. It wasn't the colors - it was the design. You asked for our advice and we gave it to you. Use it. I can guaranteed your instructor is going to say something very similar. It's NOT a good design. What I don't see here is anything concerning photography. Isn't that your main interest right now? Why not try to work that idea in somehow?

Then lose the waves and the blend thing under the logo. If you're going to do a vertical card - I recommend you center the info or stack it flush to one side in one column. The card is too thin for 2 columns. A horizontal card is a better idea - then you can enlarge that thin text for legibility sake.

In the big picture, you should be trying to crawl at this stage. You're trying to drive the neighbor's Ferrari. Ease back a little. Rules are made to be broken, but you only break them if you have a GOOD reason. You don't have any good reasons here.

My first thought is that this was created in MS paint!

Have a look at this Typographic compilation, you might find something useful somewhere :)

http://psd.tutsplus.com/articles/inspiration/53-mind-blowing-uses-of-typography/

I hate all.
I read "Sck"
Your message to your clients will be: "I make things that is uncertain, dubious, confuse"

Safe fonts for both OS:

S=Arial Black 95pt; nearly to the bottom left, trimmed slightly off on the left side of the card.
K=lowercase k Times italic; 70% black cutting through or near the bottom right-hand base of the S, with the k bleeding off the base of the card. "Photo" in Arial near this letter compilation.

Name and contact info in upper right-hand corner, stacked, FR.

That's what I'd try.

I fucking LOVE IT!!!!!!!
The rest of these people don't know shit. You the man.

Wow, thank you all for your input. The only reason I didn't change my logo from before was because of the constraints of the project. My professor said I had to use that logo, and yes all three of my initials had to be included.
I'm not offended, but I would like to know how this proves that I do not have an understanding of color. It's nice to have an outside point of view, the colors may not say "professional" but that's not necessarily what I'm going for. I need to appeal to my peers, and because I'm still a student and I often see these colors in tons of others' work, I used similar hues. I didn't include anything related to photography or any of my other interests because, again, of the project guidelines.

Again, thank you all for your comments and suggestions. I'll be posting more work for you to pick at, I love hearing about potential improvements and I'm always looking for a way to make my work better.

Dude, unless you're the Silly String salesman... those are the wrong colors.

seriously, i don't know who your peers are, but if that's the appropriate color palette for them, my guess would be they're 12 yr old girls.

My opinion is that the color scheme takes the attention away from the logo and the entire card. You want the logo to POP and be memorable. All I remember here is the color scheme that is extremely busy and unappealing.

If you have to use the logo as-is, without being able to alter the typeface, then do the best with it you can. It's going to be rough, however.

If you CAN adjust the typeface, do it before attempting anything with color. And perhaps you might want to go with only a bold color and a shadow color, something that isn't so distracting, but that enhances the logo's energy instead of overpowering it.

The way the current color scheme is, it feels as though a baby rainbow spit up all over it.....lol

Pottery???

Anyway, there's a lot of good advice above. My problems with your logos are:

1) I can't clearly read what is says. Is it Sck, Sdk, Sok?? Honestly, my initial reading was 'Suck'. I'm sure that's not what you want to convey.
2) 'Artistic Experience' - what does that actually mean? It's very ambiguous.
3) The colours are a bit loud.
4) The colours under 'Artistic Experience' look like a badly banded gradient, circa 1992, Postscript Level 1 (one for the old-timers there!).

Regarding the type, I don't have any problem with Helvetica Neue 25/35, but if you try to print it out of 4-colour process in that colour you are likely to be disappointed with the outcome.

Think a bit more about your intended audience and what it is you are marketing.

scary people :P

If you even suspect that legibility is a concern -- starting with the logo, which is your very identity, after all -- and you haven't yet run screaming to your font locker for something people can read on your #1 MARKETING DEVICE, then I suggest you skip your next two years of artistic experience and go directly to the food stamps office.

Sorry. Sometimes I forget I'm a designer and try to do stand-up comedy.

And I agree with Greg about the color scheme. You seem defensive about this issue, wondering why so many of us say your choice tells potential clients that your creative vision is limited. Not all who are mocked in the marketplace are geniuses. And it doesn't mean we don't love you. It just means, oh dear, how do I say this gently? I can't. Thhis card reminds me of cotton candy at a carnival. I almost hear the calliope in the background. Screaming, sticky children are running past me with their screams and stickiness. I have a headache.

I would tell you to add some tracking to the Ls in "Cell," but if you switch fonts, you might not need to do that. Try it and see,

if you put chinese typing, seems like cheap chinese parfum package.