business identity

I like it.. but dunno if it's the right logo for a creative agency..

Great! I really like it! But tigerstorm got it right, at first guess i would say that this is a healthcare/nature company...
But at the same the it pleases my eye... dunno :D

Well I can see it working if it was for a Japanese based creative agency... hmm, is it?

Very visualy pleasing indeed. Good work!

I like the logo don't get me wrong, but I really think it looks like a resturant. Also, I'm not sold on the marriage of the beautiful flowing ital serif you used and the bitmap pixel based type face used for communication marketing. The placement of "communication marketing" also seems very arbitrary.

So what does a 'Creative Agency' logo look like exactly?

I think you've done well. The text and tone of 'Samourai' has been considered and treated delicately, the pixel text throws a refreshing 'spanner' in the works with a 'change of pace' - and the flowing graphics add ambiguity to design, a feeling that there is nothing that can't be considered or designed.

It's a lot better than the usual 'dross' pumped out by 'trendy' agencies! Always try and not hit on the obvious - that's what youre there for.

Charlie has it right.
There is a look that people expect. When all of the signals point to a wine label or restaurant, then it does not fit the bill.

The logo does not have to look like those "trendy" agencies, but it must look strong, business-like, and clean.

The best kind of communication is effective. By making a logo that someone has to read into is not effective communication.

The fonts that are from two different worlds is not the correct choice for this piece.

I would say, that you need a more upstanding font for the co name. Something with more structure and dependability. The illustration needs to be more direct and to the point, it can not be blurred out or lowered in transparency.

Hope this helps.

http://www.davidpcrawford.com - http://www.vomit76.com

Start again. It simply doesn't fit. Not only that, but lose the fade. Try reproducing that on other less flexible mediums than screen (web), and CMYK on paper. Try it in black & white, try it in all white on black… what do you get? Mud!

And as a side note, while the logo is certainly very nice, if you need a paragraph to explain to me what it means, then you have failed – because in the real world I'm not going to waste my time listening to an explanation. Either make it clear what the logo means, or make it so far outrageous, that I'm compelled to ask its meaning. This logo compells me to skip right over it.

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Sorry to step in, but I like reading criticism. It helps you develop and grow as a designer even if the design isn't yours, you still learn. Come on guys, bash the logo! (twisted emoticon goes here)

I've made this logo on the corner of my table, it's really not fit my vision of creativity, but i've submitted to you anymore. I like your criticism, don't stop !!!

I see the logo as a interior design firm or something along those lines. The 'multi directional' shape reminds of some Victorian era print. No offence, but the two cicrcles remind me of ovaries that we would see on sex-ed diagrams back in highschool. Maybe I'll grow up someday.

Back to the drawing board I'd say. The name Samourai is pretty sweet, logo just does nothing for it.

I'm seeing healthfood store/restaurant. Like someone else said, I'd start from scratch. Ditch the leaves.

I don't like the leafs fading. It looks inconfident. If you want leafs, let them be strong and proud. Now, it looks like you're not sure.

I don't like the way the communication/marketing is stuck in there. Same feeling. Not too sure if you want it there. Too small too close. Make it strong and in one line under the logo off center: communication • marketing

I would also use a tagline rather than communication/marketing that explains how are you different and suggest why the unusual logo. Smthg like: "Your natural partner". Nah, maybe: "Organic partnership"... Or maybe you could also explain the name as well, like "Defending your brand..." I'm not a copywriter, but you get the idea.

Thank you for your councils and your comment. I will surely often use this section. I will not hesitate to criticize your creations.

I'm registrered since yesterday also I'm a French Canadian, Québécois. ;-)

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