Cafe Grey

Font isn't working. Couldn't read "grey".

Also the swirl looks very unrefined.

So you can't read grey?

I don't think it's working as a logo.

The combination of the type with the picture doesn't work, and the logo doesn't follow simple logo design principals.

I think Andres really wants to say can't read grey, because the typeface is elaborate and looses the readability which brings us to another logo design principal. (recognizable) and a typographers design principal (readability and ledgibility).

Perhaps you could separate the two elements, and choose a more readable typeface.

— Also if you would like more ideas, it would be good to give us a better idea of your project, eg. The proposition: What do you want to say in one sentence. and The tone of voice: How do you want to say it. Just use keywords.

Good luck!

*sigh*

I'm getting too old for this shit.

*YAWN*

research, sketch, refine your brief and research. Only when you are clear on what you are doing fire up your computer.

well this is the first logo that you've made but you have to ask yourself: can i see this being or becoming a strong mark in the 'real' business world. Honestly I'd answer 'no.'

Font: It looked like you found a sort-of interesting font and then just typed it in. But cafes stress individuality and personality, so how does finding a font and then typing it in standard help reinforce that? Also you have it as white on a light background, and you knew it was hard to read and thats why you put the black stroke on it. Finding that an element is weak and then using a weak solution to 'cover it up' doesn't lead to strong design. Also the stroke again distracts from the sense of personality and individuality mostly because the font taps into an era without computers and technology- computers apply proportional strokes, not people.

The illustration is sloppy in the swirl and the cup is sooooo computer-shape generated that is looks sterile and flat. Again, cafes have logos that have a sense of depth and personality.

My opinion would be to scrap it because of the glaring fact that you do not have a concept. Yeah you used a cup, and you didn't even really expand on that- its just a cup with a swirl in it.

If you've been following this site then I think you know what to do in order to brainstorm for a concept and to create a logo that reinforces that concept.

Good luck!