Calcium Sandoz - II

How does this say that there bones are strong? Is there something visually special about this xray? Does it show that these pills do something special to these bones? Or is it just an image of bones?

confused right now.

Leaky Penny
www.leakypenny.com

“If you do what you love to do, then you won’t do it in an average way.”
~ Angela Bassett

yeah, you need to do more than imply in the text that the bones are strong. for the visual to be effective, the visual itself has to imply strength.

I like your XRay concept, however I would try a comparison shot...either a Before and After image of the same person's hand--one thin, one strong, accompanied by a disclaimer to cover the client's butt; or an inside look of two separate people's hands--one on the client's product and the other obviously not .

"Without deviation from the norm, progress is not possible."
— Frank Zappa

I'm not a radiologist, but I don't believe that bone strength is revealed by an x-ray. Bone density testing doesn't involve x-rays.'

Bad concept. Sorry.

I think there is need to explain my idea. So, the idea is when we take x-ray of an hand then it doesn't render as such white normally. A hands x-ray in normal condition looks faded white because of softness of bone & cartilage. But after chewing this tablet a person's bone get strong & became solid as like metal rod. That's why I showed a x-ray which is more whiter then normally.

I'm curious CAPTONJOHN, why do all your ads have the same layout? They all look identical, a big image filling all the space and you put your product on the bottom right with one line of copy. Isnt that getting old? WHy not try a different layout?

Hey guys how this ad would be if I put an original hand x-ray image for comparison?

Please give your suggestion that will then this ad will achieve its target or not?

I actually did "get" it... but realize most people would not.

I'd maybe have something showing on the hand that implies by taking the tablets it's adding something to make them stronger, like a steel plate or something LOL.. I don't know. That's just the first thing that came to my mind.

First to let you know I'm not a designer, but a design aficionado. But I am an MD. I understand the point of the bone density (which is clearly augmented in this case) indicating the increased bone strength, but that is only because I know what bone density should be like.
I would recommend doing either a comparison shot with a normal bone, or maybe adding some X-rays of metal pieces or something to show it is as strong as metal. I don't know, hope I'm not talking nonsense here.